Build brand memories with live events advertising

We don’t just host events, we create memorable experiences for the most passionate communities with your brand at the center of it all. From exclusive concerts to live podcast tapings, we bring together our passionate audience in IRL environments.

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Explore our events

SiriusXM Small Stage Series

With performances in small, iconic venues in cities across the country, this live event series includes a lineup of premier artists from musical genres and popular comedy acts.

The Big Game

Since 2019, SiriusXM Media’s annual Big Game celebration has been turning heads and making headlines. As the country gets ready for the biggest sporting event of the year, SiriusXM Media kicks off the festivities with a free, one-night live concert event in the host city.

Music Row Happy Hour

SiriusXM’s flagship modern country channel The Highway has been taking over Margaritaville in downtown Nashville for Music Row Happy Hour for years. Hosted annually by fan-favorite SiriusXM personality Buzz Brainard, SiriusXM entertains and delights fans with surprise live performances and exclusive interviews with a collection of today’s hottest country music stars during the iconic fan festival.

El Pulso

Hispanic Heritage Month is celebrated annually from September 15–October 15 to recognize the contributions and influences of Hispanic Americans. SiriusXM celebrates the vibrant Latin culture with an incredible live concert event hosted in the hottest market for Latin music, Miami, with brands taking advantage of the opportunity to connect with passionate fans through impactful and immersive experiences.

HBCU Homecoming

HBCUs have long been woven into the fabric of Black culture in America. They’re the institutions that have fostered innovation, game changers, status quo challengers, and are the places where the hit songs get their start. SiriusXM and Pandora return to Morehouse College annually to kick-off Homecoming Week with an afternoon full of celebration, entertainment, and immersive student offerings.

End of Year Celebration

SiriusXM Media’s End Of Year event celebrates music and entertainment with an epic concert featuring one of the hottest artists of the year. Located in a key market, your brand can reach fans during the peak holiday time frame, keeping your brand top of mind for holiday shoppers, New Year’s resolutioners, party hosts, and more.