Ad solutions across the most dynamic portfolio in audio

As the largest digital audio advertising ecosystem in North America, SiriusXM Media offers a broad range of different audio ad formats, from best-in-class announcer reads to brand sponsorships to ads read by top talent like Conan O'Brien, Neil DeGrasse Tyson, Alex Cooper, Stephanie Soo, Hoda Kotb and more.

SiriusXM Media is the largest digital audio advertising ecosystem in North America, reaching 160M listeners or 1 in 2 Americans 18+. With an iconic portfolio of satellite, streaming and podcast brands, the largest ad-supported scale and share of ear in digital audio, the most valuable audiences in the industry, and pioneering innovation that knows no bounds, SiriusXM Media is not only serious about audio, but also serious about delivering results for your business.

SiriusXM Media has a range of powerful audience targeting solutions that allow you to reach your target segment with ease. Target by age, gender, or geography across streaming and podcasts. Or tap into hundreds of proprietary segments across the SiriusXM Streaming Network, built using 20+ third-party data partners. And on the SiriusXM Podcast Network, you can target listeners based on 300+ predictive behaviors encompassing life stage, purchase intent, and more.

SiriusXM Media ad formats include:

Audio

Capture listeners' ears in creative and dynamic ways as they enjoy their favorite content. Provide your own audio spots or use our in-house creative studio to create a brand spot. Or tap into our roster of premium podcast and satellite talent to deliver your brand's message while leveraging the authentic connection between the host and audience.

Display

Showcase your brand with eye-catching display creative that seamlessly integrates into our apps​.

Video

Run your video ads as audiences actively engage with our streaming platforms (i.e. logging in or skipping a song). Or leverage a podcast video host read to amplify branding with visual elements—be it an on-camera talent read or an audiogram with animation and sponsor branding.

Sponsored Access

Enhance the user experience and reach an opted-in audience by offering perks in exchange for interacting with your Pandora ads.

Custom Solutions

Sponsored stations and takeovers allow you to align with your desired audience in memorable ways. Leverage opportunities like presenting sponsorships, social extensions, and live activations to make a stronger impact.

SiriusXM Media measures ad effectiveness in a number of ways:

• Upper Funnel: Our partners at Veritonic offer creative testing for campaigns running on the SiriusXM Podcast Network or SiriusXM. We also have a breadth of partners who we work with to conduct brand lift studies, including: Kantar Milward Brown, Nielsen, Lucid, Upwave, Signal Hill Insights, and Veritonic.
• Middle Funnel: For location analytics, we work with top vendors like Foursquare (Placed), Cuebiq, Reveal, and InMarket (Ninth Decimal). And we partner with ArtsAI, Claritas, and LeadsRX to conduct attribution studies across our portfolio.
• Lower Funnel: Our partners at Iri, Claritas and NCS measure sales lift across podcast and streaming campaigns.