Audio advertising resources at your fingertips
Audio advertising is our passion. That’s why we have a library of reports, playbooks, guides, infographics, and more. From the latest cultural trends to how to build your next campaign, explore our resources for everything you must know about audio.
Proprietary reports
We’ve got the data and thought leadership, and we’re using it to highlight key trends and provide keen insight.
2024 Culture Trends
With proprietary insights straight from our listeners, exclusive data across our entire portfolio, and analysis from audio industry veterans, here's your comprehensive take on culture at large, where it intersects with audio, and how to move with it.
2023 Podcast Trends
Alternately called The Who's Who of Podcast Listening, our 2023 report mapped out 15 listener profiles across the top podcast genres. Which audiences are listening? What are they listening to? How can you find them? The answer: with audio.
Unpacking Cultural Pride
Unpacking Cultural Pride is your data-backed guide to understanding diverse audiences and how to reach and resonate with them through audio.
Digital Audio vs...
Your data-driven guide to comparing digital audio to tried-and-true marketing media.
Comprehensive playbooks
Want to break through with audio? Looking for ways to hone your targeting or extend reach? We have the playbooks you need to get started.
Retail Media Network and Audio Playbook
What happens when you combine retail media networks with the power of audio? Hint: Really good things. Audio gives you more time and space to build connections and influence behavior. Get the playbook to learn how it works—and how to activate.
Programmatic Audio Playbook
Imagine taking the streamlined efficiency of programmatic buying for visual media to reach wider audiences, in more places, at more times of day. That’s what audio can do for your next campaign—and our Programmatic Audio Playbook will show you how.
SiriusXM Streaming Network Playbook
Your consumers are everywhere, and their entertainment options are endless. So, how can you simplify your media buys and reach your ideal audiences effectively? Streaming audio is the answer. And we’ve got a playbook to show you how.
SiriusXM Podcast Network Playbook
Advertising has evolved. As trust in other media dwindles, brands need new ways to build relationships and influence behavior. So, how can advertisers form real connections with consumers? Podcasts. And we’ve got a playbook to show you how.
Handy guides
Let’s get tactical. Our guides dig deep to help you develop better, more effective digital audio campaigns.
Podcast Ad Glossary
The Ultimate Podcast Advertising Workbook
Ready to take on podcast advertising, but not sure where to start? The Ultimate Podcast Advertising Workbook is your step-by-step guide to how to build, plan, and execute your first campaign.
The Advertiser's Guide to the Holidays
You know your industry, we know our listeners. Download The Advertiser's Guide to the Holidays for an actionable checklist on how audio can help you approach the shifting shopping landscape.
Stat-packed infographics
As entertaining as they are informative, quick-hitting data that paints a picture so you can draw up advertising success.
