Advertise on Pandora, the largest ad-supported audience in audio

A massive 87% of Pandora users listen to their favorite artists, albums, and songs with ads, allowing advertisers to reach millions more listeners than Spotify. And Pandora’s reach is larger than broadcast radio in 203 US markets.

Headphones, car stereos, mobile phones, smart speakers, and just about any connected device—Pandora is playing through, connecting brands to listeners anywhere they are. And with the screen-free entertainment that digital audio provides, advertisers can reach them no matter what they're up to throughout the day.

We are the pioneers in personalized music, serving up craveable content 24/7, on demand. Our music analysts not only fuel our algorithm to consistently provide precise recommendations, they also develop curated stations. These custom and curated listening experiences keep audiences engaged while serving brand messages to the right consumers.

Pandora delivers personalized listening experiences that audiences love. And we know our listeners well enough to offer privacy-forward targeting options to help advertisers reach them with relevant messages at the right time. From first-party data to contextual solutions, your ads will resonate—and it’s all measurable from awareness to conversion.

Pandora is intimate and laid back, inviting advertisers to share brand messages in a quality, uncluttered environment. And as listeners interact with our platform, advertisers can catch the eye with visual elements to reinforce key messages.