Enhance the audio experience with display ads

On mobile, our display banners appear in the container that houses album art on the platform. The display unit can be dismissed by swiping to the left or by clicking on the mini album art in the bottom corner. On the web, the 300x600 or 300x250 unit appears on the screen one-at-a-time, to the right of the album art and content. On the tablet, the 300x250 unit appears in the middle of the screen with no close button. Upon clicking, across any device, users are directed to the advertiser’s website while the music continues to play in the background.

Our standard display banners run across mobile, web, tablet and across devices. Our standard mobile display banners come in 300x250 and can be site-served and tracked or served via 3P Javascript tag. HTML5 must be 3P served. 1:1 responsive (any size 600x600 min through 1080x1080 max) must be site-served and cannot include animation. First-party served deep linking supported.

• Mobile (iPhone and Android): 750x1100. Not available on Web or Tablet. Can be combined with Tap to Video or Tap to Landing Page.
• Approved vendor: In-house

• Web: 300x250 or 300x600 (optional skin)
• Mobile (iPhone and Android):
• Trigger: 300x250 banner or 1:1 responsive display - 600x600 (min), 1080x1080 (max), up to 200 KB file weight (for site served)
• Full-screen view: Full screen carousel or 1:1 carousel
• 750x1100 interstitial
• Tablet (iPad and Android): 300x250 banner
• Approved vendor: In-house

• Mobile interstitials appear as a full-screen ad unit when a listener first launches their Pandora app on iPhone or Android each day, immediately following the “blue bubbles” loading screen.
• The interstitial appears 1x per day max per user when user first starts Pandora app; frequency cap is hard-coded on the back-end.
• The ad does not prevent a user’s music from starting to play; the music (or comedy) begins playing at the moment the ad delivers.
• A listener must tap on “Skip to Pandora” to dismiss the interstitial and return to the Now Playing screen.

750x1400 (750x1050 safe area centered). 750x175 top and bottom bleed areas should not contain any pertinent imagery or text. Can tap to landing page, tap to app, launch brand stations, launch branded podcasts, or be used with amplified products. First-party served deep linking supported. PSD only accepted in Pandora template. JPG must be to spec at 750x1400 and adhere to safe area guidelines to be accepted.

300x250 banner. 1920x1080 skin. 1:1 responsive (any size 600x600 min through 1080x1080 max). 1x1 Impression Pixel and Clicktracker or 300x250 Javascript Tag. 300x250 can be site served and tracked or served via 3P Javascript tag.

A click-through URL is an adserver requirement, therefore every creative must have a URL, regardless of whether the creative is clickable or not. When the actual creative isn't clickable, you can enter any URL; an example is the advertiser’s main web page (e.g. http://www.ford.com) or a third party click tracker. Pandora requires secure tags, and strongly recommends secure landing pages.