Advertise on SoundCloud to reach young, diverse audiences

Artist made and fan powered, SoundCloud puts brands on the pulse of music and culture. With its younger, more diverse, and more addressable audience, advertisers can connect with Gen Z and Gen Alpha through this music and social ecosystem.

Why advertise on SoundCloud

SoundCloud is where artists and fans connect. From new artists to pop-culture stars posting new music for live reactions, it doesn’t get more real than SoundCloud. For advertisers, this means you can be on the ground floor of culture, connecting with young, diverse, trendsetting audiences and creating highly engaging, personal moments at scale.

Audio

Leverage our turnkey media offerings to make a quick and lasting impact on listeners. Audio pre-roll placements drive your message top-of-mind to our passionate audience.

Video

Get attention at with SoundCloud’s Video pre-roll ads, boasting a 95% viewability rate, 90% video completion rate on :15s, and a 1.2% CTR.

Native

Create high-impact, evergreen campaigns to drive deeper conversation and engagement with key audiences. Directly integrate into the SoundCloud experience using existing creative placements via mobile interstitials, desktop and mobile web units, and promoted tracks.

Custom

The sky’s the limit. Drive culture forward by creating something new on SoundCloud that expresses your brand’s DNA through our award-winning integrations or co-creation programs. This includes Creator Contests, Remix Competitions, custom experiences, and bespoke content creation.

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