The latest audio advertising news to know

Audio is changing from how people listen to how brands connect. SiriusXM’s Wayne Thorsen breaks down the future of audio, identity, and evolving consumer expectations.

CES showed how audio is no longer confined to simple playback—it’s now adaptive, ubiquitous, and central to how people engage with technology and media.

Audio players are adding video and improving automation and measurement for advertisers. iHeartMedia, Spotify, and SiriusXM joined Amazon DSP in 2025, while SiriusXM expanded Snowflake integration, in-car targeting, and launched an ad-supported plan.

SiriusXM just scored The MrBallen Podcast: Strange, Dark & Mysterious, expanding its exclusive ad sales power and creator network reach.

Authentic storytelling and creator partnerships drive stronger connections between brands and audiences, showing how audio can power more meaningful brand engagement.

Sound strategies are built with audio, and successful campaigns are built with us. We made some big announcements at our Built with Audio event.

As listeners spend more of their daily media time with digital audio, including music and podcasts, brands have a growing opportunity to reallocate budgets toward audio to reflect where audiences actually are.

Brands that leverage sound and emotion in their audio ads can make listeners feel the story, not just hear it, driving stronger attention and long-term engagement.

As digital audio continues to evolve, 2025 delivered breakthrough moments for advertisers from enhanced targeting to growing cultural relevance, offering brands new ways to connect with listeners.

From diverse athletes transforming major leagues to globally influential musicians, multicultural culture now drives the biggest cultural moments brands want to be part of—offering a clear path to relevance and growth.

Music streaming offers brands a powerful way to engage audiences at scale, blending cultural relevance with advanced targeting to drive meaningful brand connections.

Despite massive listener reach, audio gets underinvested. See how better data and MMM integration can unlock its full marketing impact.

Downloads were once the standard for podcast success—but today’s advertisers need deeper insights. From attribution to brand lift, new measurement tools are revealing the true business impact of podcast advertising.

What does it really mean to show up fully at work and in life? The Mentor Me season of Pass the Mic explores leadership, balance, and the courage to embrace your authentic self.

As GLP-1 advertising surges, new research reveals a gap between where brands are spending and how audiences actually want to engage. Here’s why audio could be the missing piece in pharma media plans.

Not every show needs millions of downloads to deliver serious brand impact. Here’s the cheat sheet for identifying rising creators with loyal audiences, cultural crossover potential, and the momentum to become tomorrow’s icons.

Podcast advertising now delivers both brand safety and scale. By using contextual insights, advertisers can align their buys with content that resonates with their values.

At ADCOLOR 2025, culture, connection, and collective empowerment took center stage, reminding creatives that real progress happens when we lift one another up.