The latest audio advertising news to know
As the leader in audio advertising, we’re known to make headlines. This is the place for the latest news, announcements, and insights from SiriusXM Media. Thought leadership, press releases, editorials, data drops—you’ll find it all here.
In the news
SiriusXM and YouTube Signal a Shift in Audio Advertising Power
By partnering with SiriusXM, YouTube is advancing audio advertising into a more scalable and integrated channel for marketers.
YouTube and SiriusXM Signal a New Era for Audio Advertising
As YouTube and SiriusXM converge, audio advertising is becoming more integrated, measurable, and central to modern media strategies.
SiriusXM Media Brings Audio Scale to VideoAmp Planning
Advertisers can now plan audio, video, and cinema together as VideoAmp integrates SiriusXM Media and NCM data.
Simplecast Expands Into Video With YouTube Integration
Simplecast expands into video, offering unified analytics and streamlined publishing across audio and YouTube for creators and brands.
NextAud.io Expands Partnership With AdsWizz Across MENASA
A new NextAud.io and AdsWizz deal brings scalable podcast and streaming inventory to advertisers across MENASA and beyond.
The Future of Audio: Identity and Changing Consumer Expectations
Audio is changing from how people listen to how brands connect. SiriusXM’s Wayne Thorsen breaks down the future of audio, identity, and evolving consumer expectations.
Adweek articles
The Adtech Road Ahead: Top 5 Trends Defining 2026
Explore the five trends shaping adtech in 2026, including AI’s role, privacy-safe data activation, retail media growth, and expanded podcast/video ads.
The Media Revolution: Digital Audio’s Growing Influence on Advertising
As listeners spend more of their daily media time with digital audio, including music and podcasts, brands have a growing opportunity to reallocate budgets toward audio to reflect where audiences actually are.
The Emotional Science Behind Effective Audio Creative
Brands that leverage sound and emotion in their audio ads can make listeners feel the story, not just hear it, driving stronger attention and long-term engagement.
Why 2025 Was a Big Year for Digital Audio Advertising
As digital audio continues to evolve, 2025 delivered breakthrough moments for advertisers from enhanced targeting to growing cultural relevance, offering brands new ways to connect with listeners.
The Multicultural Forces Shaping Sports, Music & Marketing
From diverse athletes transforming major leagues to globally influential musicians, multicultural culture now drives the biggest cultural moments brands want to be part of—offering a clear path to relevance and growth.
Music Streaming Isn’t Just Media—It’s a Brand Connection Tool
Music streaming offers brands a powerful way to engage audiences at scale, blending cultural relevance with advanced targeting to drive meaningful brand connections.
Don’t Overlook Audio — It’s a Media Mix Gap You Can’t Afford
Despite massive listener reach, audio gets underinvested. See how better data and MMM integration can unlock its full marketing impact.
LinkedIn articles
How Automotive Retailers Can Win in a Value-Driven Market
As affordability concerns reshape car buying behavior, dealerships must embrace precision marketing, AI-powered creative, and omnichannel strategies to reach both value-conscious shoppers and premium buyers.
Podcast Measurement Has Entered a New Era
Downloads were once the standard for podcast success—but today’s advertisers need deeper insights. From attribution to brand lift, new measurement tools are revealing the true business impact of podcast advertising.
Finding Your Voice Through Mentorship
What does it really mean to show up fully at work and in life? The Mentor Me season of Pass the Mic explores leadership, balance, and the courage to embrace your authentic self.
Rethinking GLP-1 Media Strategies in an Audio-First World
As GLP-1 advertising surges, new research reveals a gap between where brands are spending and how audiences actually want to engage. Here’s why audio could be the missing piece in pharma media plans.
The Smartest Podcast Buys Aren’t the Biggest Shows
Not every show needs millions of downloads to deliver serious brand impact. Here’s the cheat sheet for identifying rising creators with loyal audiences, cultural crossover potential, and the momentum to become tomorrow’s icons.
How Podcast Advertising Balances Safety and Scale
Podcast advertising now delivers both brand safety and scale. By using contextual insights, advertisers can align their buys with content that resonates with their values.
Rewriting the Narrative Together: ADCOLOR’s 2025 Impact
At ADCOLOR 2025, culture, connection, and collective empowerment took center stage, reminding creatives that real progress happens when we lift one another up.
