The latest audio advertising news to know
As the leader in audio advertising, we’re known to make headlines. This is the place for the latest news, announcements, and insights from SiriusXM Media. Thought leadership, press releases, editorials, data drops—you’ll find it all here.
In the news
SiriusXM’s Q1 Results: Bigger Profits, Smarter Growth Strategy
SiriusXM and YouTube Signal a Shift in Audio Advertising Power
By partnering with SiriusXM, YouTube is advancing audio advertising into a more scalable and integrated channel for marketers.
YouTube and SiriusXM Signal a New Era for Audio Advertising
As YouTube and SiriusXM converge, audio advertising is becoming more integrated, measurable, and central to modern media strategies.
SiriusXM Media Brings Audio Scale to VideoAmp Planning
Advertisers can now plan audio, video, and cinema together as VideoAmp integrates SiriusXM Media and NCM data.
Simplecast Expands Into Video With YouTube Integration
Simplecast expands into video, offering unified analytics and streamlined publishing across audio and YouTube for creators and brands.
NextAud.io Expands Partnership With AdsWizz Across MENASA
A new NextAud.io and AdsWizz deal brings scalable podcast and streaming inventory to advertisers across MENASA and beyond.
Adweek articles
The Adtech Road Ahead: Top 5 Trends Defining 2026
Explore the five trends shaping adtech in 2026, including AI’s role, privacy-safe data activation, retail media growth, and expanded podcast/video ads.
The Media Revolution: Digital Audio’s Growing Influence on Advertising
As listeners spend more of their daily media time with digital audio, including music and podcasts, brands have a growing opportunity to reallocate budgets toward audio to reflect where audiences actually are.
The Emotional Science Behind Effective Audio Creative
Brands that leverage sound and emotion in their audio ads can make listeners feel the story, not just hear it, driving stronger attention and long-term engagement.
Why 2025 Was a Big Year for Digital Audio Advertising
As digital audio continues to evolve, 2025 delivered breakthrough moments for advertisers from enhanced targeting to growing cultural relevance, offering brands new ways to connect with listeners.
The Multicultural Forces Shaping Sports, Music & Marketing
From diverse athletes transforming major leagues to globally influential musicians, multicultural culture now drives the biggest cultural moments brands want to be part of—offering a clear path to relevance and growth.
Music Streaming Isn’t Just Media—It’s a Brand Connection Tool
Music streaming offers brands a powerful way to engage audiences at scale, blending cultural relevance with advanced targeting to drive meaningful brand connections.
Don’t Overlook Audio — It’s a Media Mix Gap You Can’t Afford
Despite massive listener reach, audio gets underinvested. See how better data and MMM integration can unlock its full marketing impact.
LinkedIn articles
Why Cultural Identity and Curiosity Are Shaping Audio Today
Audio is where heritage and discovery meet—helping listeners celebrate where they come from while embracing what comes next.
Connection Is the New Priority—and Audio Is Leading the Way
As audiences seek deeper connection, audio creates meaningful experiences that bring people together. Find out more with the latest Culture Trends Report.
Why Audio Resonates with Men Seeking Connection and Meaning
Audio gives men space to explore strength, purpose, and vulnerability in new and meaningful ways. Check out more in the latest Culture Trends Report.
How Audio Helps Us Feel More, Not Less
Listeners are turning to audio for emotional connection, creating new opportunities for brands to resonate.
The Future of Leadership Is More Connected Than Ever
Strong networks and authentic relationships are changing how women build careers and lead teams.
The Soundtrack to Back-to-School for Diverse Families
Audio connects diverse families through culture, tradition, and daily routines—especially during back-to-school season.
The Trust Factor: How Canadian Voices Are Winning in Audio
Canadian talent is driving cultural moments through audio, creating meaningful opportunities for brands to connect with engaged audiences.
