Work with the leaders in programmatic audio advertising

We have established a well-worn path in programmatic advertising. Use your preferred DSP to activate across all our media channels, including streaming audio, podcasts, connected home, and connected vehicle. Lean on our years of best practices for smooth activation while enjoying our full offering of creative services, third-party measurement, and campaign insights.

We offer access to the largest ad-supported audience in audio, with 87% of our 150M listeners tuning in with ads. With our powerful audience connections, unmatched industry expertise, and the most dynamic portfolio, SiriusXM Media is your one-stop shop for reaching audiences across age, gender, ethnicity, and identity—and you can reach them all programmatically.

We take a programmatic-first approach to our audio inventory. In fact, we place our non-guaranteed programmatic auction at the top of our ad stack, above our Direct IO business. Why? We know that certain users are more valuable to our programmatic clients. After the auction, we still have plenty of scale left to deliver our guaranteed campaigns with our publisher data and targeting. It's win-win for both our programmatic and direct clients.

From interests and behaviors, to the mood they’re in, to what they’re up to, we know our listeners. So, we can help you reach your ideal audience at the right time with brand messages that resonate. Our targeting solutions include first-party data, demographics, mood, activity, and more.

Measure key business outcomes and achieve optimal results with programmatic audio. Our partners like Veritonic, Nielsen, and Claritas can measure your campaign metrics, including creative testing, brand lift, location analytics, attribution studies, and sales lift. And just like direct sold campaigns, many of these studies are available as added-value to media spend.