Gain insight into cultural audiences with Fluency

It's a fact: The better the understanding of your audience, the more effective the message, the better the results. SiriusXM Media’s cultural marketing practice helps deepen connections between brands, people, and their communities.

Cultural expertise at the speed of sound

Our cultural experts are plugged into the undercurrents of culture to fuel your cultural strategy from ideation through execution.

How can Fluency help your next campaign?

On the pulse of today’s hottest trends with data, analytics, and human experience

We tap into our proprietary datasets, experienced curators, podcast creators, and A&R teams to identify trends in real time.

Unpack the layers of cultural pride

Learn what cultural pride looks like for AAPI, Black, Latino, and multicultural LGBTQ+ audiences and how they want brands to honor, support, and represent them.

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Get up to speed with culture at large

With the 2024 Culture Trends Report, we’ve identified four major trends that are driving culture, the critical role audio plays in them, and the insights to help advertisers get in the game.

Get the report