Brands Can Turn Up The Heat on Summer Campaigns with Pandora

Sun’s out, streams up. It’s almost summertime, baby. As the temperatures rise and the days get longer, we’re heading toward vacations, sunny days, and a boost in listening and engagement on Pandora. It’s time for brands to get in the summer mood by advertising on the hottest stations to engage with listeners all summer long. 

We are #1 in ad-supported audio, meaning we’re a direct, high-impact line for brands to reach listeners through audio. And the first-place title doesn't end with ad-supported audio; Pandora is also #1 in brand awareness for online audio brands, with 84% of listeners knowing our name. And when streaming listeners co-listen, like 87% of Pandora users do,   your brand messages reach their family and friends. 

Memorial Day Mashups

As the unofficial start to the summer, Memorial Day kicks off fun in the sun, and listening on Pandora spikes. Streaming audio and summer fun go hand-in-hand, and our listeners agree. The week leading up to Memorial Day had the most hours listened and the most listeners in the first half of 2023. Our listeners ages 18+ over-index for listening to music while celebrating Memorial Day (113 index), and 42% of Pandora listeners 18+ plan to celebrate. Among those celebrating, 47% plan to host or attend a party, and 45% say they will listen to music.  

Top Trending Summer Stations

For brands looking to reach listeners, Pandora is the place to be the week leading up to Memorial Day and following Memorial Day weekend. Check out some of last year's hottest trending stations.

• Handpicked 100: Summer Shuffle - #1 in station adds Memorial Day weekend 2023, with +196% increase in listeners year over year.

• Classic Rock BBQ -  +21% increase in listeners and +22% increase in playtime Memorial Day weekend 2023.

• Summer Hits of the 2000s - +18% increase in listeners and #11 in station adds Memorial Day weekend 2023.

Traveling Tunes

Summer means more vacation time, more travel, and more tunes. As Americans are on the move this summer, they’re taking music along for the ride. Wearing headphones on the train, connecting in the car, or bumping music through a smart speaker by the pool, digital audio is always a listener's travel partner. 

Pop Off for Independence Day

Fire up those grills and lather on the sunscreen; Independence Day festivities last all day, and the summer soundtracks play right along with them, even after the sun goes down (hitting pause only for fireworks). Independence Day had a 36% increase in station adds compared to other Tuesdays in July, and the actual day of Independence Day saw 66% more station adds than the average Tuesday in all of 2023. This day was also the sixth for most daily station adds in 2023—49% more than the daily average in 2023.

More Trending Summer Stations 

Whatever their preferred flavor, listeners can stream their favorites while hanging on the beach, chilling by the pool, and celebrating Independence Day their way. For brands, this is a huge opportunity to connect with listeners. Here are some trending stations advertisers should consider jumping into:

• 4th of July - +1447% increase in listeners and  #1 in station adds vs the previous week

• Patriotic Country - +6,315% increase in listeners and  #7 in station adds vs the previous week

• Summer Now - +89% increase in listeners and #5 in station adds vs the previous week

Music Fits Any Vibe

When they’re not out soaking up the sun, grilling hot dogs, or traveling, listeners still turn to music to be there with them as they complete day-to-day tasks. Through streaming, brands can access listeners on anywhere, anytime, even when doing the little things like grocery shopping, cleaning, or working out. 

Labor Day Listening

We can’t forget Labor Day—a time for Americans to sit back, relax, and enjoy some time away from work. Of those celebrating, 44% of listeners 18+ plan to listen to music and 41% will visit family and friends. Our listeners added 26% more stations on Labor Day than any other Monday in September 2023.

Trending Labor Day Stations

Brands can reach listeners as they take a breather from their daily work routines and enjoy a well deserved break. Whether they’re at the park, tubing down the river, or catching up on chores around the house, listeners are tuned in and ready to hear from you. Check out the top trending stations around Labor Day:

• Tailgate: +1014% increase in listeners and #4 in station adds vs the previous week

• Santorini Sunset: +401% increase in listeners and  #5 in station adds vs previous week

• Handpicked 100: Summer Shuffle: +312% increase in listeners and #3 in station adds vs previous week

Turn up the Heat with Pandora 

Summer vibes are unmatched, and music makes them even better. With streaming audio, your brand messages soak up the benefits. SiriusXM Media is here to get you in front of listeners as they make lasting memories, discover the world, and have a little fun. Ready to boogie into the summer? Let’s chat.