SXM Media Takes the Gold: #1 Podcast Network

There’s a new champion in the podcasting game. But before launching into an acceptance speech (actually, we’ll skip that altogether), let’s address the elephant in this article: what can the #1 Podcast Network do for you?

Here’s a hint: it’s all about reach. And when it comes to weekly podcast reach, we are the winner.

It’s a Win-Win

Don’t leave us alone on the podium—you can share the win by tapping into our engaged audiences. With access to 57 million podcast listeners,1 we reach nearly 1 in 2 podcast listeners every month.2 That's some serious reach. When you advertise across our massive menu of shows, you can connect with your target audience and achieve scale across locations and devices.

*Credible* Research Shows Our Rise to the Top

We are #1 in Weekly Reach Among Podcast Listeners, beating out Spotify and iHeart. But don’t just take our word for it. The latest data from audio measurement firm Edison Research backs us up. In the podcast business, Edison Research is the market leader and an authority on measurement. They publish first-of-its-kind, third-party audience trackers that measure the entire addressable podcast landscape. Edison Research’s Podcast Network Ranker tracks 35 different networks, so when they say we’re #1, that’s a big win.

“Having one vendor that can measure the full podcasting marketplace landscape is important to the industry and will drive more advertising demand to this white-hot medium,” said Keri Degroote, SXM Media’s SVP of Research and Campaign Effectiveness.

Best in Key Audience Demos

We also took the top spot with key audience demos, including Women 18+, Adults 35-54, and Adults 55+. 

Among weekly podcast listeners, SXM Media reaches:

• 26% of Women 18+ – Nearly 2x more than iHeart and Spotify3

• 26% of Adults 35-54 – 1.2x more than Spotify4

• 23% of Adults 55+ – 1.2x more reach than runner up, NPR.5

Chart-Topping Content Opportunities

Providing fresh and captivating content to our listeners made our reach what it is. The good news for you is that our partners share the spotlight when they advertise across our podcast network.

We represent the most diverse podcast slate, including the biggest voices in Hollywood, award-winning podcast hosts, and emerging stars. From true crime and comedy to news and sports, our network of podcasts is big, really big (as in, 300 of the most popular podcasts and more than 5,000 shows big!)

And finally, we couldn’t be more honored to say we represent 4 of the top 25 podcasts reported in the Edison Research Podcast Consumer Ranker,6 including Crime Junkie, Office Ladies, Dateline NBC, and Conan O’Brien Needs a Friend. Listeners are obsessed with these podcasts, and so are we!

Go for the Win: Make Authentic Connections with Podcasts

By now, it’s clear: our reach makes it easy to connect with your listeners, wherever they are.

And while we’re honored to take the top spot, we’re not surprised. We have been working hard since day one to be the #1 partner to you in all things audio (see a trend here?). From planning, to buying, to measuring, we are your one-stop-shop for connecting with your top audiences wherever they’re listening. 

Are you ready to make the #1 podcast network work for you? Talk to our sales team today.

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Sources:

1. Triton Podcast Metrics, Dec-21 and Podwave Internal Metrics, SXM Podcast Network General

2. Edison Research, 2021 Infinite Dial 116 million monthly podcast listeners as base

3. Edison Research, Podcast Consumer Tracker, Q4 2021, Women 18+ SXM Media includes: Stitcher, NBC, and Audiochuck 

4.  Edison Research, Podcast Consumer Tracker, Q4 2021, Adults 35-54 SXM Media includes: Stitcher, NBC, and Audiochuck 

5. Edison Research, Podcast Consumer Tracker, Q4 2021, Adults 55+ SXM Media includes: Stitcher, NBC, and Audiochuck 

6. Edison Research, Podcast Consumer Tracker, Q4 2021, Adults 18+