Digital Audio

Reach More Listeners Than Any Other Platform With Digital Audio

Dec 20, 2024

Audiences are hooked on audio. So even if you’re already advertising across popular platforms, there’s still more room for reach. Digital audio consumers take their listening habits seriously, pulling in 76% of Americans ages 12 and over every month. And they’re spending nearly five hours a day tuned in to their favorite music, podcasts, and live content.

These consumers have options when it comes to finding their favorite platforms and ways to listen. Meaning adding a healthy mix of audio platforms to your media campaigns gets you in the ears (and minds) of audiences you may not already be reaching. Whether they’re tapped in with SiriusXM, Pandora, SoundCloud, Spotify, iHeart, or one of the platforms out there, there’s still tons of room for brands to connect with audiences, and SiriusXM Media gets you there by adding incremental reach over other audio platforms. 

Add More Touchpoints with SiriusXM Media

Audiences are connected to audio throughout their entire day across multiple devices and media. SiriusXM Media is the largest digital advertising ecosystem in North America, giving brands access to 160M US monthly listeners, 87% of them being ad-supported.   

If you take a look at a daily listener's audio habits, you might find them plugged in to talk radio during their daily commute, working diligently to some tunes on Pandora during the work day, and locked in to their favorite podcast while they cook dinner. And your brand can be by their side through every moment of the day, no matter the platform. Better exposure brings higher rewards. And with us, brands deliver a consistent stream of messaging, leading listeners straight down the path of purchase.

Tap In to the Portfolio That Has It All

With the biggest addressable audience in audio, SiriusXM Media delivers brands access to more audiences than any other audio company. We are a digital powerhouse, offering the content, creative solutions, and expertise that set us apart from the competition. With the entertaining, unforgettable, and highly accessible content across the SiriusXM Media network that audiences can’t get enough of, we give brands the unparalleled access they need to hit their campaign goals. As a trusted partner, we’ve got the tools and insights to deliver audio strategies that drive serious results for your business. 

Ready to add incremental reach with the largest addressable audience in audio? Let’s talk. And when you’re ready to read more about the power of adding audio, download the report

Check out more ways to add reach with audio

Sources

  • 1.

    Edison Research, Infinite Dial, 2024

  • 2.

    Edison Research, Share of Ear, Q2 2024

  • 3.

    Comscore Media Metrix, Jul 2024; Triton Podcast Metrics, Aug 2024; Edison Research SiriusXM Measurement, 2024; Edison Research Custom Overlap Study 2024 (National Survey, Edison Podcast Metrics, Infinite Dial))

  • 4.

    Pandora Internal Metrics, Q3 2024

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