Launch Better, More Authentic Influencer Campaigns with Audio

Before you dive into the facts, we’ve got a quick survey for you:

• Are you spending your influencer campaign budget across social media platforms?

• Did you know that podcasters are the new, more powerful influencers?

• Are you using streaming audio to boost your campaigns?

No matter the answer, this blog has actionable advice to help advertisers influence purchasing decisions while tapping into authenticity and building trust. 

Whether they’re keeping up with friends or following the lives of their favorite celebrities, most Americans ages 18-54 (87%) are scrolling through social platforms. But more of them (95%) of our listeners are tuning into audio, meaning advertisers can extend their reach and meet them where other media can’t go. 

In our latest report, Just Add Audio, we show advertisers how adding digital audio to their social media campaigns extends reach, influences ad spend, and pairs well with other media campaigns.

Add Influence to Social Media

Instagram, TikTok, Facebook, X, Snapchat—the options for social media platforms are abundant, and consumers spend significant amounts of time scrolling through them. In fact, social media accounts for 17.9% of total media time. Moreover, 28.7% of that accounts for total American advertising spend. If you’re advertising in this space, you want to stop the scroll with something intriguing enough to engage consumers and make an impression. 

However, the space is fragmented between platforms as ad messages compete for attention in fast-moving feeds. That's where digital audio comes in. Your campaigns can see incremental reach over social media when you add streaming audio, podcasts, and live talk. And when you add up the SiriusXM Streaming Network, the SiriusXM Podcast Network, and SiriusXM, you can reach our 150 million monthly listeners.

Put the Trust Back in Social

While advertisers fight for user attention as they scroll, social media users are losing trust in the content. That said, the platforms can still delivers lower-funnel results. So, how do advertisers win back consumer trust? By adding digital audio. 

Fight through the clutter of untrustworthy social media platforms with digital audio campaigns. Digital audio gives users more control over what they consume and even allows room for close connections to the hosts they’re listening to, creating a stronger pull for users across the medium. 

Catch User Attention with Digital Audio

SiriusXM Media adds more to your social media campaigns—more reach, more authenticity, and more influence. Here are some ways to add digital audio to your media campaigns: 

• Include podcast hosts in your social influencer campaigns. Invest some of your influencer budget in a host-read ad or brand ambassadorship.

• Become unskippable. Utilize your paid social videos on Pandora, where they cannot be scrolled over. 

• Add social or video extensions. Build a custom, omnichannel podcast campaign that runs across social media and YouTube. 

Ready to extend your reach and bring the trust back to social media campaigns? Let’s talk. 

More Reasons to Add Digital Audio