Podcast Playlist: New Year, New Releases

The SiriusXM Podcast Network is making big moves this quarter, and we’ve got the content to keep your brand locked in and ready to engage. From global multimedia superstars to iconic chart-topping shows, we’re setting the stage for a record-breaking year. Want a sneak peek at what's in store? Read on to see what the hype is all about.

Own the Digital Space

Swipe, tap, and click your way into the hearts (and ears) of the internet’s most coveted audience with Stephanie Soo—the YouTube sensation who’s always popping up in your recommendations. She also happens to be the host of Rotten Mango and Moral of the Story, SiriusXM Media’s latest acquisition and your chance at making your brand the next big thing.

Stephanie’s got a way of telling stories that’ll have people hooked faster than the Flash on a caffeine kick. And her audience? They’re young, diverse, and eager-to-engage with ads that are bold, authentic, and relatable. It’s the perfect opportunity to get in front of a digitally-savvy audience who knows what's trending and is quick to spread the word—and even quicker to add-to-cart. Need more info stat? You can learn more about Gen Z icon Stephanie Soo and her unmatched potential in our latest blog.

The Network Glow-Up Advertisers Can't Miss

This just in: The Unwell Network is scaling fast, powered by next-gen creators. Daddy Cooper has been busy snatching up mom-tok royalty Avery Woods (Cheers!), partners-in-crime Heath Merryman and Daphne Woolsoncroft (Going West), and the Love Island-obsessed, Queen E (The Reality Recap). From unhinged commentary and pop culture breakdowns, to Mystery Gang-level sleuthing, to wild, untold stories, this is where the future of content lives. Team up with Cooper’s new squad to sync up with Gen Z like never before, all while keeping your brand relevant, unforgettable, and impossible to ignore.

Harness the Power of an Industry Icon

He’s known for his velvety, baritone voice and has a talent for making a true crime deep dive feel like a cozy bedtime story. That’s right, Keith Morrison, the heart of Dateline, is back with a fresh, hair-raising limited series: Murder in the Plains, launching February 17. Partner with a network that is known for keeping listeners hooked while reaching a loyal, multi-generational audience of true crime lovers who’ve followed Dateline's top-tier investigation for years.

Keep Audiences Feeling Inspired 

A new year means setting ambitious resolutions, and audiences are flocking to Hoda Kotb’s Making Space for a fresh dose of inspiration. With season seven set to release this February, it’s the perfect time for advertisers to tap into the idea of reinvention and growth. Give listeners the motivation they need to start fresh with action-forward ads that best align with their goals. Whether they’re looking to elevate their careers, improve their overall well-being, or achieve personal milestones, your brand can be the catalyst that sparks real change.

Bring Your Brand Closer to the Stories Listeners Crave

Currently in the running for iHeart’s “Podcast Of The Year,” audiochuck’s hit series, Three, is back with an all-new season: Murder in Vacationland, coming this March. This time, author and activist Amanda Knox will take to the mic to share a story of resilience, heartbreak, and the quest for justice. But this isn’t her story—she’s diving into the high-profile case of Dana Ireland, unpacking the wrongful convictions of Ian and Shawn Schweitzer. From courtroom battles to life after freedom, Amanda takes listeners on an emotional rollercoaster ride through a broken system. Get behind the riveting content listeners want to hear and reach high-earning women who are passionate about advocacy and change. 

We hope you’re just as excited for these upcoming titles as we are. Audiences will be sharing this list of must-adds with family, friends, neighbors, their barista, and their kids' math teacher—and your brand can be a part of the conversation by advertising on the SiriusXM Podcast Network. Let’s talk.