Connect with Young, Diverse, Hip-Hop-Loving Fans on Audiomack

Young audiences are way ahead of the mainstream, seeking out new and up-and-coming artists like LAZER DIM 700 and Armanii—and they’re flocking to Audiomack to find them. Known as the “Music platform that empowers artists,” Audiomack offers artists the opportunity to upload their music for free, and die-hard fans are ready and waiting to support them. 

While most streaming platforms feature artists and discographies of all genres, Audiomack stands out for its emphasis on hip-hop and rap. Eight in 10 of the platform's US streams are in the hip-hop, Afrobeats, and Afropop genres. The popularity of these categories gives the platform the #1 title for genres driving Gen Z and millennial engagement.

The attention of young consumers is always a hot commodity, and getting through to them means knowing the platforms they visit and what fuels their listening habits. With a national and global footprint that’s only growing, Audiomack should be on every brand’s radar, and here’s why. 

Young and Diverse Fans. They’re All Here.

If you’re looking for a platform with a dominantly multicultural listener base, look no further than Audiomack. Over nine in 10 of the platform’s listeners are multicultural, with 75% of the audience being African American. Are young demographics also on your checklist? Over nine in 10 listeners are under the age of 34. It’s no surprise that Audiomack checks the boxes for both young and diverse demographics, as Gen Z and Gen Alpha are more ethnically diverse than previous generations.

The connection between audio and diverse listeners can’t be understated as Black audiences spend +15% more time with audio than the average average listener, and Latino listeners spend +21% more.

Seeking Out Subcultures and Exclusive Content

With the almost endless list of streaming platforms available today, listeners are intentional about pressing play on Audiomack, giving brands a prime opportunity to tap in. At the end of 2024, Audiomack reached 10M daily active users, and to date, it reaches 5M monthly active users in the US.

The platform keeps a pulse on both culture and up-and-coming artists. Audiomack is credited with helping major artists get their start—including Migos and Juice WRLD. And for audiences, they treasure discovering their new favorite artists and being able to say that they were an “original fan” once that artist reaches stardom later on. 

Audiomack is also distinguished for leaning into diverse subcultures, including Punjabi and Afrobeats, the former of which generates 160M streams globally. And to young listeners, they’re increasingly preferring subcultures over the mainstream and looking for what’s different. 

Additionally, another advantage of Audiomack is its library exclusivity. Certain music and artists that are available on the platform can’t be found elsewhere, while listeners can also find unreleased music. 

Treat Multicultural Marketing as the New Normal

Black artists haven’t taken their foot off the gas in the music scene, what with Doechii earning Billboard’s Woman of the Year award, Kendrick Lamar and SZA performing at the 2025 Super Bowl, and Beyoncé earning a Grammy for Album of the Year. And young, diverse listeners are there for every twist and turn.

As the political and social climate changes and evolves, the thought bubble around everyone’s head is about how to future-proof their business. To us, the answer is simple: Continue investing in multicultural consumers. It may be 2025, but diverse audiences continue to feel misrepresented and underrepresented in media. 

Part of this strategy is knowing what diverse audiences are listening to, where they’re listening, and why they’re listening. As you know by now, the what is subcultures, the where is Audiomack, and the why is that audio connects listeners to their culture and community. 

The TL;DR is—don’t just ride the wave, stay the course. To get started, reach out to our Fluency team. 

Achieve More with SiriusXM Media

With 92M listeners and an 87% ad-addressable audience, the SiriusXM Streaming Network gives advertisers access to a diverse library. And as one of our exclusive publisher partners, Audiomack is only one slice of the pie that makes the SiriusXM Streaming Network the powerhouse it is today. Audiomack perfectly complements our larger platforms Pandora and SoundCloud, extending reach into niche audiences with its focus on up-and-coming artists. Here’s a pro tip: You can bundle our larger networks, from Pandora to SoundCloud, with your choice of network partners for maximum scale. More network partners = more ears your messaging is reaching.

Dive In Head-First 

With the mainstream being increasingly traded in for subcultures, listeners are forging their own paths—discovering new artists, platforms, and communities. With major cultural events on the horizon, including Black Music Month, Juneteenth, and Hispanic Heritage Month, there’s no better time than the present to target young, influential, and diverse audiences. 

Ready to go all-in on Audiomack? Let’s chat. 

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