Tune into culture with SiriusXM advertising
- 61 million
listeners
- 1 in 2
cars on the road
- Over 70%
of in-car time is spent with SiriusXM
Why should you advertise on SiriusXM?
The SiriusXM Advertising Playbook
Still surfing the AM/FM waves? Find a bigger sea. Modern audiences tune into a different listening experience with digital audio—with more options and better quality. If you want access to our top content and A-list hosts, read this playbook.
Ad types for all objectives
Audio spots
Run your 30- or 60-second brand spots across SiriusXM ad-supported channels.
Live reads
Let trusted SiriusXM hosts communicate your 60-second brand message natively during their shows.
Sponsorships
Support your audience’s favorite content in an exclusive partnership—with the words “brought to you by” sponsored by your brand.
World-class talent for every interest, everywhere
Howard Stern
Pop culture lovers visit the home of Howard Stern for A-list interviews and memorable live music performances. Align yourself with the king of media and his passionate fanbase of millions who love his uncensored commentary and honest point of view.
Sports
Experience the power of fandom. As the official partner of six professional leagues, we are host to 20+ talk channels with the sharp analysis and live play-by-play broadcasts listeners crave.
News & Issues
Politics, business, weather, and inspiration—there’s something for everyone across the entire nation, no matter their need or interest.
Talk & Entertainment
From heart-to-hearts with entertainment’s biggest celebrities, to unpacking culture and good ol’ fashioned gossip, millions of listeners can’t get enough of candid conversations from their favorite personalities.
Comedy
The industry’s longest-standing, most well-known comedians have a home at SiriusXM. Roasts, documentaries, improv, and more; there’s no better way to a listener's heart than with a laugh.
