6 Reasons the SiriusXM Audience is Right for Your Campaign
SiriusXM subscribers are, well, serious about our content—ads and all. In addition to hundreds of music stations, they tune into our 72 ad-supported live talk stations day after day to do everything from keeping abreast of current events, to getting the play-by-play on the game, to laughing out loud, to indulging in the latest gossip, and much more.
No matter your brand, product, or target consumer, there’s content, hosts, and ad formats to help you achieve your advertising goals. The SiriusXM audience is not only large (33M subscribers), but they’re literally invested in the content, which means they’re highly engaged and listening to every word.
Whether you’re looking for an alternative to terrestrial radio, a way to tap into influential personalities, or for options to add incremental reach to your streaming audio and podcast buys, the SiriusXM audience is a great fit for your next campaign.
1. The SiriusXM Audience is Successful and Established
You know what they say: With age comes wisdom (and earning potential). SiriusXM is your way in with educated, affluent audiences who skew a bit older (adults 25+). We’re talking millennial, Gen X, and baby boomer consumers who don’t mind spending money on the entertainment they crave—and with the brands that support it.
2. Over 6 in 10 Don’t Listen to AM/FM
With exclusive content comes an exclusive audience. That’s right; 65% of our in-car listeners never tune into terrestrial radio. So, if you’re counting on AM/FM to dial into our audiences, you may want to reconsider your audio advertising mix. SiriusXM not only delivers a leaned-in audience for your ads, but it also delivers them with clear signals and better sound quality.
3. They’re Listening in the Car and Out
It’s true: SiriusXM is practically synonymous with in-vehicle entertainment. After all, we boast 83% penetration with every major automotive manufacturer. But our subscribers love that they can take our can’t-miss content with them anywhere they go. Listeners can tune in online and across other devices, including tablets, smart TVs, streaming devices, and smartphones through the SiriusXM app, which was recently redesigned for an even more custom, curated, and personalized listening experience.
4. SiriusXM Audiences Trust the Content
Put on your hard hat because we’re about to drop some big names: Howard Stern, Rachel Maddow, Kevin Hart, Andy Cohen, Gayle King, Conan O’Brien. How does that hit you? And there’s (a lot) more where that came from.
Advertisers and audiences can’t find our unbelievable roster of personalities—all in one place—anywhere else. But for advertisers, it’s really about the influence our hosts have with our listeners. The overwhelming majority (80%) say they trust the content on SiriusXM.
5. You Have Listeners’ Attention
The SiriusXM audience isn’t hopping from channel to channel. Over four in 10 listeners stay on the same station for 20+ minutes, giving advertisers ample time to connect with them through talent reads, brand spots, sponsorships, and more. And with 50% less commercial time per hour than AM/FM, you get higher SOV when you advertise on SiriusXM.
Oh, there’s also a 77% correlation between hearing an ad on SiriusXM and making a purchase—which means your ads are likely to inspire action.
6. Adding SiriusXM Delivers Incremental Reach
ICYMI, our Just Add Audio report gives a full break down of all the ways SiriusXM Media can deliver incremental reach to other media (AM/FM, TV, social media, etc.). And when you add SiriusXM to buys on our streaming and podcast networks, your campaign can gain up to +127% incremental reach. That means your ads go further and reach more people for a bigger campaign impact.
Ready to reach the SiriusXM audience? Let’s talk.
