Want to boost your media buy? Just add audio.

Our latest report proves that adding audio to your existing media mix is one of the most effective ways to extend your incremental reach and maximize the impact of your messaging. Curious how? Keep scrolling (or better yet, download the report).

When it comes to advertising, there's power in the word "and." Especially when audio is involved.

CTV and audio

For all the reasons to invest in CTV, audio offers the same strengths (and compliments it). Growing audiences, verified users, precise targeting capabilities, cross-device reach, premium environment, non-skippable ads, cost-effective buying methods, and personalized ad delivery—plus one massively unified, super engaged audience.

Social media and audio

Social media is perfect for lower funnel attention, but with declining numbers in consumer trust, where can you increase authenticity? With audio. Audiences say streaming audio is 4.7x more trustworthy and authentic than social media, and 23x more so when it comes to podcasts.

A stronger media strategy is a few clicks away

Digital audio is with your consumers all along the path to purchase—making it an integral part of your media mix. Talk to a SiriusXM Media sales rep to meet our 87% ad-supported audience today.

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Linear TV and audio

If you're not using digital audio to extend your message on linear TV, you're missing out on major incremental reach. TV is where big moments happen, but the ripple effect occurs across our platforms during cultural moments—like the 129% increase in Billie Eilish station adds on Pandora after her performance at the Summer Olympics.

Digital audio and... more audio

Double down on digital audio and go for a healthy mix of audio platforms. Add a SiriusXM Media buy to your current digital audio buy for incredible incremental reach (you'll see the percentages in the report)—it's all thanks to 150M listeners in the US every month, with 87% choosing the ad-supported option.

AM/FM radio and audio

AM/FM is great at reaching the wide swaths of audiences of a particular area, sure. But what if your audience is already well established and known? To go all in on that peak purchase timeframe, incorporating digital audio is crucial if you want to deliver the targeted scale and impact you're looking for.

Download the report to learn more

Discover the data behind audio's impact on your campaigns: Download Just Add Audio today.