March Podcast Roundup: Women Behind the Mic

Last year was the birth of the femmissance, and it's making a major comeback in 2025. Women in audio are popping off like never before. Just look at Mel Robbins—she dethroned a podcast giant (who shall not be named), sitting pretty at #1 on Apple Podcasts and Spotify for three weeks straight. Not to mention Crime Junkie host Ashely Flowers turned audiochuck into an unstoppable $250 million (and counting) empire.

These powerhouse female creators are showing up, showing out, and flipping the script on what it means to be a podcaster—and honestly, we're here for it. From self-empowerment to sports to true crime and everything in between, women are slaying the podcast game across every genre. And since SiriusXM Media is the #1 network for reaching women, your brand can effortlessly get in front of a fiercely loyal audience that’s ready to engage, react and take action.

Making Podcast HERstory

Whether you’re eavesdropping at a coffee shop, scrolling on social media, or keeping up with the Kardashians, you’ve probably heard Mel Robbins name pop up. She’s become a household name that's impossible to ignore. Her undeniable influence and impact are atmospheric, palpable, and felt in many spaces—whether through her books, media appearances, or social presence. Mel’s got ambitious women hanging on her every word, eagerly awaiting the next piece of advice to drop. Given that 42% of women 18-24 credit podcasts as motivators for lifestyle changes, it's no surprise that The Mel Robbins Podcast audience has shifted to a younger demographic, with over one in three being between the ages of 18 to 34. Let Mel be the voice that elevates your brand and inspires the next generation of high-achieving women. 

Trauma Dumps & Late-Night Spirals

Besties Jerri and Cierra have created a community for like-minded women who’d rather stay home and skip the party but still crave some solid friendships. Welcome to Ladies & Tangents—the ultimate hangout spot where all topics are welcome, no matter how far off-track the conversation goes. These indie creators let down their hair and allow listeners to be completely themselves, laugh at the chaos, and feel like they’re right there in the room with them. Driven by their youthful spirits, Jerri and Cierra speak Gen Z’s language, with nearly half of their audience falling between 18 and 24. Advertisers can seamlessly tap into this unique space and engage with young women who deeply value authenticity, veracity, and genuinity. 

Breaking News, Breaking Barriers

NBC Meet the Press is the audio extension of the longest-running news show in history (or should we say , HERstory). Hosted by Harvard grad and veteran journalist Kristen Welker, each episode features in-depth interviews with newsmakers, insightful analysis of current events, and thoughtful discussions on pressing issues facing our nation and the world. With a legacy of journalistic excellence and a reputation for fostering meaningful dialogue, women 18 and up can’t get enough of this well-informed, female-led podcast, with 60% stating podcasts help keep them up to date with news and current events. For brands, this is a great opportunity to reach a high-income listenership that’s partial to stories led with integrity, accuracy, and diverse perspectives. 

Twice as Bold

Get ready for the ultimate smackdown of realness with former WWE Diva Champions Nikki and Brie Garcia. Each week, these powerhouse twins put it all out there, giving fans an intimate look at life beyond the ring and getting candid about everything from parenting and side hustles to self-care and relationships. Thanks to Nikki and Brie’s magnetic on-the-mic chemistry and unapologetic energy, The Nikki & Brie Show has become a sanctuary for young moms to discover their inner warrior. They jump at the chance to connect with their fans IRL, taking that same energy from the studio to the stage with a live show. In an interview on Hear It from the Host, Brie opened up about her undeniable bond with listeners, saying, “Feeding off the energy of a live crowd is like nothing else. I get goosebumps talking about it.” Brands, this is your opportunity to align with a fanbase that thrives on genuine experiences and real-time engagement.

She’s a Ghoul’s Ghoul

This one’s for the curious-minded, the mystery lovers, and the truth-seekers who crave the bizarre and unexplained. From the mind behind the audiochuck legacy, Ashley Flowers, comes a podcast shrouded in a chilling atmosphere: So Supernatural. She’s joined forces with partners in crime, Rasha Pecora and Yvette Gentile to bring true crime fans something they’ve never heard before. And for advertisers, this is a whole new avenue to explore and reach a female audience that’s not just tuned in, but completely hooked. Just look at this five-star review: “Yvette and Rasha are fantastic storytellers and so engaging. I’m always looking forward to the next interesting episode!”

Women are on top. Leading the podcasting space, breaking major cultural barriers, and showing up as one of the most influential audiences out there. If you're ready to get in front of these powerful change-makers and the shows they love, let's chat.