From Audio to Video: Your Streaming Audio Advertising Guide
Streaming audio isn't just for music lovers—it's a powerful platform for advertisers looking to connect with engaged, attentive audiences.
With a variety of ad formats, streaming audio offers unique opportunities to create meaningful and memorable connections with listeners. Let's explore the different streaming ad formats that SiriusXM Media offers and the benefits each brings to the table.
Why Invest in Streaming Audio Advertising?
With the increasing prevalence of smartphones, smart speakers, and connected cars, consumers have more ways than ever to access streaming content. SiriusXM Media, a leader in the streaming audio industry, boasts a diverse range of channels and a vast, engaged audience, making it an ideal platform for advertisers.
Massive Audience
Streaming audio now reaches 76% of people over the age of 12. That's 218M listeners enjoying music, podcasts, and talk shows every month. Since 2013, digital audio listenership grew +1.3% YoY, as more people seek control over what they hear. On average, people spend nearly five hours a day with digital audio—one hour and 43 minutes more than non-digital listeners.
Brand Awareness and Recall
Investing in digital audio ads can significantly boost brand awareness and recall. Audio ads create a personal and intimate connection with listeners, making your brand more memorable. When executed correctly, a well-crafted audio ad can linger in the listener's mind long after they've heard it.
Flexibility and Creativity
Streaming platforms offer a level of flexibility and creativity that's hard to match. You can experiment with different ad formats, lengths, and styles to see what resonates best with your audience. Whether you opt for a short, catchy jingle or a longer, story-driven ad, the possibilities are endless.
Targeted Advertising
Streaming audio offers unbeatable personalization. When listeners register and interact with their favorite content, they share valuable data. This data allows advertisers to deliver tailored ads and effectively measure their campaigns throughout the marketing funnel.
From Audio to Video: Types of Streaming Audio Ads
Streaming Audio Ads: The Power of Audio Advertising
Audio has been one of the most powerful storytelling devices for hundreds of years. It evokes powerful emotions and fully engages our imaginations. Streaming audio lets advertisers get close and personal with their audience, reaching them between their ears and enabling a close and intimate connection they can’t achieve elsewhere.
Engagement: Audio ads create an intimate listening experience, making it easier to forge a personal connection with the audience.
Effectiveness: On our network, audio ads drive full-funnel results. Check out our success stories.
Storytelling: The human voice can convey emotion and nuance that text and images often can’t, making your message more impactful.
Display Ads: Visual Reach and Engagement
We provide a wide range of display advertising solutions to enhance user interaction and engagement. From static images to dynamic animations and interactive media, our options include banners, interstitials, and click-through arrays.
Our display ads reach listeners when they’re actively engaged with their streaming app, so they never miss your ad. Get 100% share of screen across all platforms with display ads.
High Visibility: Display ads capture attention with visual placements that are hard to miss.
Active Engagement: Ads are shown when users are actively interacting with the app, leading to higher engagement rates.
Versatility:
Display Banners: Increase your reach by using our display ad units. They work seamlessly across all platforms, ensuring your visual ads are seen everywhere
Web Skins: Our basic, enhanced, and custom skins let you easily include your brand, messaging, and colors.
Rewarded Ads: Incentivized Engagement
Rewarded ads give listeners the option to watch your video ad in exchange for ad-free listening and premium features—building affinity for your brand.
Opt-In Engagement: Listeners choose to engage with your ad, making the interaction more meaningful.
Premium Features: Offering ad-free listening or premium features in exchange for viewing your ad creates a positive association with your brand.
Sponsored Listening: Uninterrupted Experience
Sponsored listening puts your ad in front of a leaned-in audience looking to benefit from an uninterrupted ad-free listening experience. Offer listeners one to four hours of uninterrupted listening after interacting with your video or display ads.
Extended Engagement: Provides one to four hours of uninterrupted listening, allowing for extended engagement with your brand.
Positive Perception: Listeners appreciate the ad-free experience, leading to a positive association with your brand.
Reach Hand-Raisers: With 87% of our streaming audience having an ad-supported account, sponsored listening ensures a wide reach.
Video Ads: The Impact of Interaction
Our SiriusXM Streaming Network video solutions are interaction-based. Ads are only served to listeners when they are engaged with the streaming app and their phone is unlocked—meaning they both hear and see you.
We offer 100% share-of-voice (SOV) with our video ads, providing a clutter-free environment for your ad to stand out.
High Viewability: At 87% for Pandora and 89% for SoundCloud, Our video competition rates are well above any industry benchmark, ensuring your ads are seen.
Engagement: Video ads are served only when listeners are actively engaged with the app, increasing the likelihood of interaction.
Zero Waste: Transaction on viewability ensures 100% in-view performance, meaning you only pay for ads that are actually seen.
Streaming Audio Advertising with SiriusXM Media
With versatile ad formats ranging from audio and video to display and rewarded ads, the SiriusXM Streaming Network offers a comprehensive suite of solutions to help you connect with your audience in meaningful ways.
Ready to take your advertising strategy to the next level? Let's talk.
