Find the Best Digital Advertising Platforms With this Guide

Choosing the right digital advertising platform is like finally settling on the perfect song to match your mood—it reaches you at the best time, and you know that your search efforts have finally paid off. 

Every brand needs a trustworthy digital advertising platform to complete a targeted and successful marketing campaign. The best one can expand your brand’s reach and drive loyal customers to your business. However, choosing the wrong platform means you could miss your target audience entirely and fail to see a proper ROI.  

Curious about how to make sound marketing decisions for your business? Check out this guide to the best digital advertising platforms available today, along with some tips for finding the perfect one for you. 

What Are the Best Digital Advertising Platforms?

With several options available today, it can take time to settle on a single digital advertising platform. Before choosing one, it’s important to fully understand each platform’s unique features and capabilities, including identifying where your customer base spends most of their time. 

In years past, search platforms like Google, and social media platforms like Facebook, Instagram, and TikTok were considered the top choices. But as consumers’ media consumption habits have shifted, one thing has become clear: Audio is now the most effective way to reach your target audience, drive impact, and influence their purchasing behaviors. In fact, 58% of adults 18-34 say audio helps them escape too much visual stimulation.

Top Digital Advertising Platforms to Consider

A comprehensive branding and marketing strategy is one that takes all of your consumers' online actions into consideration. While audio leads the charge in many areas, such as brand sentiment, recall, and actions taken, it's still important to consider where else your target audience might spend their time in the digital space. Adding supplementary platforms to your advertising portfolio is an effective way to ensure complete exposure and digital saturation for your campaigns.

With that said, let's get into some of the options you have when it comes to choosing a digital advertising platform.

Google Ads

Google has over 3.5 billion searches every day, which is a huge opportunity to boost your brand’s visibility. Google Ads lets marketers reach potential customers at the exact moment they search for products related to your business. So, there’s an opportunity to drive increased traffic to your site and reach a new customer at the ideal moment. 

Since Google Ads is the most popular search engine in the world, it has a vast and diverse audience available to reach. Also, Google Ads’s performance tracking capabilities give businesses more power over their data to make informed and intuitive decisions.

Facebook

Facebook remains the head honcho when it comes to social media platforms. It has over 2.9 billion monthly active users and a diverse user base, allowing your brand to connect with all sorts of customers. 

Plus, Facebook allows for multiple ad formats like video, carousel, stories, and images. Brands can experiment with different ad types to find the perfect personalized advertising campaign for their audience. 

Facebook Ad Manager is also very easy to use, especially for small businesses and advertising newbies. It also allows brands to launch campaigns on Meta’s other sites, like Instagram, WhatsApp, and Messenger, so you can reach users across different channels.

SiriusXM Media

Now that we've gotten the supplementary options out of the way, let's get into what you're really after: a top-tier audio advertising partner.

SiriusXM Media is home to the largest ad-supported audience in the U.S., with diverse users of every age and demographic. We have multiple ad formats, like display banners, video ads, audio spots, live reads, and sponsorships. The investment clearly pays off, with a 77% correlation between listeners hearing an ad on SiriusXM and making a purchase.

We also have different digital audio and podcasting targeting methods, ensuring your audience is reached on both mediums. Digital audio uses first-party data to meet listeners on their favorite devices at timely moments in the day. With podcasting, brands can rely on trustworthy hosts to reach their listeners. In fact, two in three listeners 18-34 say podcast hosts are the most authentic media figures.

Factors to Consider When Choosing a Digital Advertising Platform

Although audio continues to remain a top contender for how and where audiences consume media, it's still important to do your due diligence and ensure it's the right medium for your unique brand. Ask yourself the following questions to determine if it's a good fit.

Where Does Your Audience Spend Their Time?

Your advertising campaign won’t go very far if it’s not reaching your target audience. Before choosing a digital advertising platform, you’ll need to know your audience's preferences and exactly where they hang out. Otherwise, you’ll waste your ad dollars on the wrong channels.

Which Ad Formats Are Available?

Deciding which ad format is better for your brand will help you narrow down an advertising platform. You can experiment with different ad formats and track those campaigns to see what content resonates most with your customers. Then, you can choose the digital advertising platform specializing in that ad format so your business can maximize its reach.

Does It Fall Within Your Budget?

We know that every brand is different, and each one has it's own parameters around what is a comfortable advertising investment. That's why we offer everything from self-serve audio advertising via AudioGo, where investments start as low as $250, all the way up to live franchise events with some of the biggest and most popular artists.

Tips for Finding the Right Digital Advertising Platform

Experiment with Multiple Platforms

You don’t have to put all your eggs in one basket from the start. Each digital advertising platform has its own set of unique capabilities, and it’s important to test their success. You may decide certain features are more valuable to your brand, like a more mobile responsive platform. Diversifying your channels and making adjustments along the way can guarantee the best return on investment.

Respond to Your Audience's Online Behavior

You should primarily run ads on platforms where your target audience is most engaged and active. The right digital advertising platform will increase your brand awareness and foster a connection with your customer base. It’s important to follow your audience’s lead and meet them where they are.

Review Performance Analytics

The right digital advertising platform will have robust metrics that align with your campaign goals. It should not only provide useful data but also offer strategic recommendations and optimizations that can be easily implemented into your campaign. The platform should have the right tools to help you make the best data-driven decisions.

Final Thoughts on Finding the Best Digital Advertising Platform

Finding and choosing the best digital advertising platform may take some trial and error. Similar to your marketing campaign decisions, you may have to try out a couple of different approaches and make adjustments to see the highest return on investment. However, if you end up on the right platform, you’ll not only see incredible results from your marketing efforts, but also develop a better relationship with your customers and expand your brand’s reach. 

Ready to start advertising with SiriusXM Media? Let’s talk.