Extend Your Reach and Impact with the SiriusXM Podcast Network

The podcast landscape is expansive, with nearly 3.2M active shows in existence and 135M monthly listeners. That means, it’s likely that no two podcast listeners have the same feed. And since audiences have the opportunity to tune in anywhere, on any device or podcast app, there’s even more nuance to the listening routine. Thankfully, the SiriusXM Podcast Network reaches listeners no matter their preference. Whether they’re tuning in to Dateline via Apple Podcasts while at work or laughing with The Read on Spotify during their evening commute, we reach passionate podcast audiences across all locations, devices, top shows, and listening apps—ensuring that your ads are heard everywhere, too. Let’s dive into how we do it.

The Most Content Diverse Portfolio

With 58M monthly listeners and more shows in the top 50 than any other network, the SiriusXM Podcast Network offers expansive reach. In fact, according to Edison Research, the only podcast network ranker that includes all publishers in the industry, we boast 29% greater monthly reach than iHeart . Not to mention, our podcast portfolio is made up of some of the biggest and best titles around, including Crime Junkie, Call Her Daddy, Conan O’Brien Needs A Friend, SmartLess, and many more. Meanwhile, the overwhelming majority of Spotify’s podcast reach comes from The Joe Rogan Experience alone. In fact, without Joe Rogan’s show, they only reach 7.5% of listeners overall.

Quality Podcasts Across Every Interest & Passion

With a broad range of exclusive shows, any hobby, passion point, or fandom can be found on the SiriusXM Podcast Network. ​From unsolved cases and TV recaps to sports analysis and inspiring conversations, we’ve carefully built a portfolio of content that satisfies every interest, giving brands the ability to connect with audiences in more meaningful and relevant ways. No wonder one in two SiriusXM Media listeners say podcasts connect them to their favorite topics more than any other media.

Leading with Key Audience Segments

The diversity of our content lends itself to an equally diverse podcast audience, allowing us to lead with key segments like female listeners. And thanks to our exclusive partnerships with some of the top female-hosted podcasts, including The Mel Robbins Podcast, Oprah’s Super Soul, Making Space with Hoda Kotb, Let’s Talk Off Camera with Kelly Ripa, It’s Me, Tinx, and many more, we are the #1 podcast network for women. In fact, our female audience is so vast, we reach 59% more women than the next leading podcast network. Plus, when compared to the average podcast listener, our audience over-indexes for being more educated, more affluent, and more likely to be employed full-time.

Representing All Voices and Perspectives

We know that the host plays a crucial role in attracting premium audiences. After all, over two in three listeners say they feel a personal connection to the podcasters they listen to and trust their opinions wholeheartedly. ​Thankfully, the SiriusXM Podcast Network is home to some of the most talented hosts with a range of backgrounds and perspectives. From emerging independent creators like Yara Shahidi and Joel Kim Booster to established podcasters like Alex Cooper, Ashley Flowers, Shankar Vedantam, and Conan O’Brien, we’re thrilled to extend our platform to powerful storytellers of every kind.

Delivering Your Ads Anywhere and Everywhere

Podcasting is known for its low barrier to entry. No matter the location, device, or listening app, audiences can access premium content at no cost—a welcome departure from the range of gated services across streaming television. On the SiriusXM Podcast Network, we offer brands the same level of access, delivering your ads across every podcast platform for all of our exclusive shows. Whether it’s Spotify, Apple, iHeart, or any other, our podcasts are available everywhere, and your ads follow our shows and their listeners across the board. That way, you can be sure that your ad will reach the most listeners possible. 

Leading the Video Podcast Charge

Our dedication to remaining platform agnostic doesn’t stop at audio content. As our podcasters expand into YouTube, we’re supporting the expansion of their content by creating even more seamless sponsorship opportunities there as well. Great news for the one in two SiriusXM Podcast Network listeners who enjoy watching video podcasts. Meanwhile, other networks like Spotify continue to keep their video podcast recordings exclusive to their app users.

Make SiriusXM Media Your Primary Podcast Partner

There’s a lot to unpack in the podcast landscape, but we’re here to make things simple with premium content, valuable audiences, and boundless reach. Ready to explore how you can reach your target demo with the SiriusXM Podcast Network? Let’s talk.