DTC Brands Can Find Influencer Marketing & More with Audio

From audience size to building connections with them, influencer marketing is only as powerful as the relationship an influencer has with their following. And though social media is the go-to channel for many direct-to-consumer brands, the saturation in the space and speed of social feeds are diminishing its effectiveness.

It’s time to turn up the volume on your influencer marketing strategy with audio. Not only do listeners find the medium to be more trustworthy and authentic than social media (4.7x more so with streaming audio and 23x with podcasts), but there are built-in advantages in the space to help you build more effective, integrated campaigns to influence consumers across the funnel.

Influencer Marketing Amplified

Top talent? Check. Engaged following? Check. Leaned-in listeners. Check. And we’re just getting started checking the boxes for more powerful influencer campaigns.

SiriusXM and the SiriusXM Podcast Network has the biggest, most exclusive selection of personalities for you to tap for your DTC brand. From Howard Stern and Andy Cohen, to Gayle King and Megyn Kelly, to Conan O’Brien and Kevin Hart, and so. many. more. We’re also adding new names and shows into the mix all the time, like the guys from SmartLess and the Unwell Network’s Alex Cooper. But it’s not just about the major players and hottest titles, we can also help you find the right shows, networks, and formats to perfectly complement your DTC campaigns.

Go Beyond the Hosts

When it comes to influential personalities, no matter how you define your brand, products, or consumer profile, you have a host of options with us. And that includes going beyond podcast host reads and talent reads on our SiriusXM talk channels. You can take your campaign strategies further by pairing host endorsements with wider audience reach to drive brand awareness, reinforce key messaging, and increase ad frequency.

Build More Comprehensive Campaigns

Our listeners are into audio entertainment across formats, shows, and genres, so why not be there whenever and however they’re listening? The ladies who never miss Crime Junkie may also be listening to The Rachel Hollis Podcast, and the guys who love Mad Dog may then switch over to SiriusXM Stars. When you invest in influencer marketing with us, you can easily scale your campaigns for broader impact while leveraging more types of messaging to move consumers down the path to purchase and inspire action.

Extend into Massive Reach with Streaming Audio

Over three in four Americans 12 and over are monthly digital audio listeners, and 74% of listening is music. So, if you’re looking for a way to efficiently add reach to your influencer marketing efforts and DTC campaigns, streaming audio is the answer. And with the largest ad-supported audience in digital audio, the SiriusXM Streaming Network is the best way to activate a multi-channel DTC campaign.

Advanced Targeting and Measurement

Whether you advertise on podcasts, live talk, or streaming audio, there’s a full suite of options to help you both reach the right audience and measure campaign performance. You can target by demos, interests, time of day, contextual factors—and so much more—to ensure reach to your ideal consumers. And from awareness down to purchase, you can track campaign performance across the funnel.

We’re Serious About Audio (and DTC Campaigns)

SiriusXM Media reaches 150M monthly listeners, and 87% of them listen to ad-supported content. That means you can seamlessly run influencer campaigns and integrated campaigns with SiriusXM Media as your partner.

Ready to lean into our personalities, networks, and opportunities to efficiently scale? Let’s talk.