Connected Home Advertising Brings Your Audio Ads Home

The magic of audio lies in its ability to accompany us anywhere, seamlessly weaving into our lives. Whether it's the intimate experience of listening through headphones, sharing a favorite podcast on a smart TV while hosting friends, or energizing daily chores with a playlist on a smart speaker, audio knows no limits.

In the home, this versatility shines. From room to room, and device to device, audio creates a powerful synergy of sound and connection that enhances even the most personal spaces, following the listener wherever they go.

Connected home advertising allows brands to reach consumers in the comfort and familiarity of their own spaces, driving relevance and resonance, and ultimately results.

A Device For Every Vice

Connected devices have become integral to everyday life. From phones, to speakers, to TVs, these smart devices make digital audio more accessible than ever. Whether it’s music, podcasts, or live talk shows, the content audiences crave can now follow them wherever they go, seamlessly filling every room in their homes. 

Even when the headphones are off, audio is everywhere. The average US household with internet access has 17 connected devices. Today’s homes are built around connectivity, creating one sonic ecosystem for every resident to hear, which includes brand messages.

Co-Listening Unifies the Home

Audio at home gets us out of our headphones and on our speakers, sharing sound with the whole family. Connected devices like smart speakers, TVs, and gaming consoles continue to lead for the most time spent co-listening. So by targeting via these devices, you can reach an incremental audience.

Audio Powers Connectivity for Brands

As device ownership grows, digital audio listening skyrockets. That’s because tuning into music and podcasts via connected home devices amplifies life’s moments in the house, no matter how big or small. When brands advertise through connected home, they can be a part of consumers’ daily lives.

The Power of Connected Home  

There's no place like the home for your ads. Our connected home advertising solution brings advertisers into every corner of the home with seamless, connected experiences on Pandora and Sonos.​ 

Pandora Plays the Soundtrack of Home Life

Pandora’s scale is no joke—reaching 45+ million people each month. And that scale allows advertisers to pinpoint and reach listeners in the perfect mood, location, and time for your brand. Our targeting also includes the ability to reach listeners by at-home device (2000+ devices to be exact).

• 10.5M MUVs

• 38% of Pandora listeners tune in exclusively through connected home devices

• 26% ages 35-44

• 40% have an income >$100K

Own the Home with Sonos

Sonos is a home audio pioneer, offering connected speakers and sound systems. Not only are they developing the hardware to amplify sound, but they’re also curating stations, shows, and live programming that is exclusive for their customers via Sonos Radio. Sonos Radio owns the home, and SiriusXM Media is the exclusive partner to monetize all of its inventory. 

• 1.35M MUVs

• 10+ weekly listening hours

• 57% of listeners are parents of children <18

• 70% have incomes >$100K

The Perfect Pad For Your Ads

The best part about our Sonos and Pandora Connected Home offering, they are available via direct or programmatic buys. Pandora and Sonos can now be bundled into one deal ID, giving our connected home programmatic offering more scale while providing our advertisers the same choice and control they have via direct IO. 

Ready to bring your audio creative into the home? Lets talk.