Call Her Daddy Hits YouTube: What That Means for Advertisers

The Unwell Network and the force that is Alex Cooper are uploading video podcast content to YouTube—bringing along legions of fans in the process. Now that video episodes are no longer exclusive to Spotify, Call Her Daddy is everywhere, opening the wildly popular show up to even wider audiences. As a result, her YouTube viewership has grown 160%. And that’s just for starters.

For brands, this early and resounding success opens the door to more ways to connect with audiences through podcast creators and content. 

YouTube Is the Platform for Video Podcasts

YouTube has become a force to be reckoned with in podcasting, growing 150% in the last two years, overtaking Spotify and Apple Podcasts as listeners' preferred platform for podcast consumption. This popularity is due in no small part to the increasing presence of podcast video content on the platform.

Unwell Is Taking Video Podcasts to a New Level

Alex and co are upping the video podcast game, offering more content that is available in more formats in the process. From a brand-spanking-new studio to generating a lot of attention, Call Her Daddy is taking the medium to new heights.

• High production value – Call Her Daddy feels more polished than ever with a brand-new state-of-the-art studio.

• Buzz-worthy guests – From pop culture royalty to top trending names of the moment, every interview has cause for excitement.

• 360° content – The show has grown from its audio-first roots into a fully interactive omnichannel experience.

These moves allow advertisers to show up alongside quality video content while tapping into the deep host-listener connection.

Delighted Fans Are Following Fast

The Daddy Gang is all too happy to follow Father Cooper to the most popular video platform. And they’re not alone—31% of weekly podcast listeners use YouTube as their preferred listening platform. And now that Call Her Daddy is there, too, the show’s episodes are the #1 trending videos on YouTube when new episodes drop, with 86% of viewers tuning in on the day of release.

The Unwell Network audience is leaning in more than ever, thanks to engaging tactics that command and keep attention.

• Pre-release hype – Listeners are counting down the minutes, eagerly waiting for the next episode to drop.​

• Instant reactions – The audience is invited to interact with the host and each other, experiencing the content together in real time.

These high-engagement strategies offer brands a chance to shine as they show support for the content fans love.

Omnichannel Podcasts (and Advertising) Are on the Rise

The Unwell Network empire is expanding rapidly, offering both audiences and advertisers opportunities to connect across media channels. At SiriusXM Media, we offer a range of video solutions that allow brands to scale their message across an array of exclusive Unwell content as well as premium episode sponsorships with ads voiced by the hosts themselves (including Alex Cooper).

For advertisers, this is the perfect opportunity to tap into the rapidly expanding Unwell Network, with storytelling that spans audio, video, social, and satellite radio (with the launch of Unwell On Air coming this month).

Want to get in with the Daddy Gang and the entire Unwell Network audience? Let’s talk.

Learn More About Podcast Advertising Opportunities