“Always be open to change,” Danisha Lomax from Digitas

Meet Danisha Lomax, EVP at Digitas. In her role, Danisha uses the power of storytelling to inspire others. As the first-ever Head of Client Inclusivity and Impact at Digitas, she drives initiatives that support authenticity, cultural influence, and business growth. Her inspiring leadership has led her to win multiple prestigious awards, including being inducted into the 2024 class of the American Advertising Federation’s Advertising Hall of Achievement.  

Jocelyn Hudak, Senior Director, Content and Digital Marketing at SiriusXM Media, met with Danisha in our Pass the Mic booth at CES. Together, they talked about imagining new and exciting things, really listening to others, and staying curious. 

Danisha’s words of wisdom are something you don’t want to miss. Check out the full interview below. 

Lead with love, creation, and change.

Highlight: “I have three words that I believe in strongly: love, creation, and change. I truly believe love makes you accountable to people—people that you may not actually find a common ground with, but just because of humanity, you're accountable to them. Creation is about the ability to dream, write yourself into new things, and build new things that can help society and others. And change is constant. We always have to be thinking about and open to a state of change.” - Danisha Lomax

Be a good listener.

Highlight: “In order to be a good leader, you have to be a good listener. It’s not about listening to respond... We have the things in our mind that we want to say, but if you’re not actually listening to what people want and need, you can't help them and be a good leader.” - Danisha Lomax

Be curious.

Highlight: “It's so important to take a step outside of yourself, of your limited world—even though I know it matters so much to each of us... But, be curious about something else. That curiosity will lead you toward much discovery that you didn't even think about, that you can actually bring back into your work.” - Danisha Lomax

Create something new.

Highlight: “Think about your passion. Think about what it is in this industry that drives you from an energy perspective. But don't just stop there. Think about how you can alchemize that energy to produce outcomes that we haven't even thought about yet. Sometimes we don't use  history as a lesson and we need to alchemize that past information to create something new that hasn't even been imagined. No boxes. Think big. Don't stay in your lane.” - Danisha Lomax

Danisha’s mission for love, creation, and change are part of what make her such an empowering leader. When you’re ready to hear more inspirational content, head over to the Pass the Mic page.