A Podcast Touchdown—'The Fantasy Footballers' Join the Team

Fantasy football: Two words we can’t stop talking about. In the last few months, your friends have talked about it in the group chat, and you may have made (or lost) some money in the paid leagues. Over the years, fantasy football has skyrocketed in popularity, becoming the perfect teammate to sports audio. It’s only fitting that The Fantasy Footballers podcast has become a winning play to the SiriusXM Podcast Network—the latest addition to our slate of leading sports content. 

The Fantasy Footballers dominates the field as the #1 fantasy football podcast, and it has the numbers to match. To date, the show has achieved 6M peak US monthly downloads and a collective social media following of 885K+. Holding space for lively discussions on everything from the best draft position to rookie class reviews, the podcast reaches sports fanatics, household decision-makers, and everyone in between. 

Here’s what this touchdown-scoring podcast agreement means for brands, and why sports audio should still be top of mind during the offseason. 

Meet Your Coaches

The Fantasy Footballers holds the crown in the fantasy football space with 30+ award wins; fans appreciate the hosts’ transparency and comedy. No surprise, six in 10 sports fans say sports audio like podcasts are must-haves for sports betting. Some even credit the trio with helping them reach the championship round in their leagues. 

Started in 2014, the show features long-time best friends and football fanatics: Andy Holloway, Jason Moore, and Mike Wright. Distinguished for being relatable, the hosts are the everyman—and that’s exactly who they reach. Each host has their own quirks and areas of expertise: 

• Holloway is the resident dad with a passion for the game

• Moore brings a comedic background and an accuracy in player predictions

• Wright offers up guitar shredding and weekly knowledge drops 

The show features passionate discussions on who will be value picks in 2025, top quarterbacks of 2024, and draft pick regrets, balancing data-driven insights with humor and camaraderie.

Reaching the Family Man, Modern Man, and Everyman

Fantasy football has evolved into a passionate hobby, and for some, almost a full-time job during the NFL season. Its allure comes with the up-and-down excitement and anticipation of each week of games. Players engage in trash talk and friendly rivalries, make strategic decisions, and hope luck is on their side to win bragging rights. And for those with families and full-time careers, fantasy football serves as the perfect retreat. You may have already guessed it, fans of The Fantasy Footballers are dominantly composed of passionate and successful family men:

• 96% are male

• 75% are employed full-time 

• 44% are aged 25 to 34

• 42% have kids 

• 36% have a household income over $100K 

That said, interest in fantasy sports is on the rise with other demographics. In a 2024 study surveying participants who were interested in playing fantasy football, over 50% noted that they’re paying more attention to fantasy football now than in the past year. Among new participants, more than 50% identified as women while 18% represented Gen Z. This upward trend could partly be credited to the media attention in the past year surrounding Taylor Swift and Travis Kelce’s relationship, as well as many trailblazing female athletes that have dominated the court and headlines. 

By investing in The Fantasy Footballers, advertisers can reach parents, household decision-makers, career men, and an audience that’s diversifying. And with the fantasy sports market expected to grow by almost $10B from 2024 to 2028, the show’s audience will likely grow with it.

Influencing On and Off the Field, All Year Long

Building a winning team takes time. So, for fantasy sports fans, there is no offseason. The show is still alive and well from March to June. Year-round, the show follows a cycle of content, starting with player and coaching updates and fan Q&As, transitioning to strategy development, and ending with weekly matchups and trade advice. 

As with many podcast listeners, fans’ interest and attention isn’t solely limited to the show. Omnichannel media consumption is on the rise; one in two sports listeners look for other content from podcast hosts on YouTube, social media, and more. And like with many other podcasts, The Fantasy Footballers has veered into video formats, sharing episode clips on YouTube and TikTok, capturing attention both auditorily and visually. 

To date, the show has grown an empire across multiple channels: 

• 6M peak US monthly downloads

• 3M peak monthly YouTube views

• 885K+ social media followers

• 42K members in a fan-made subreddit 

It goes to show, omnichannel consumption isn’t going anywhere. And despite football receiving the most consumer attention during the NFL season, The Fantasy Footballers’ expertise in capturing fan attention year-round, across channels, is a strategy that advertisers should lock in on. 

With the Love for the Game Growing, SiriusXM Media is the Place to Be 

Our sports content shines brighter than the Vince Lombardi Trophy. As the official partner of six professional leagues and with 300+ sports podcasts that report 18M average monthly podcast downloads, we’re giving sports fans the always-on content they can’t get enough of.

Gone are the days when sports media consumption was limited to live games and recaps. Digital audio and podcasts have opened a window into expert analysis, live Q&As, a trove of new information, and a sense of community. One in two sports fans are podcast listeners, with a +53% year-over-year growth in sports podcast listening.

Plus, our listeners don’t just listen, they’re ad-receptive. When compared to the average SiriusXM Podcast Network audience, sports listeners on the network are more likely to take action after hearing a podcast ad. In fact, 92% of sports podcast fans have taken any action after hearing a podcast ad. And when you invest in The Fantasy Footballers, no matter if audiences are tuning in on Spotify, YouTube, or elsewhere, they only hear your ads.

Ready to Score? 

There’s no better time than now to start planning your advertising strategy for the next season, no better #1 draft pick than The Fantasy Footballers for reaching young, male audiences, and no better field than SiriusXM Media to find ad-receptive sports fans. 

Ready to play ball? Let’s chat. 

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