Drive listeners down the funnel with sequential audio

Sequential audio can either be Pandora created/produced or client created/produced. With either approach, we must convert audio files into a VAST tag before going live.

Start an intriguing story that leaves the listener wanting more. Highlight the hero product and offer broader and fuller details that may not need to be repeated in follow up spots.

Consider three to five spots per campaign. Each spot should be able to stand on its own in case the listener does not remember the previous one. Make it so they feel like a part of the same campaign by adding a reminder, highlighting a different product, or focusing on increasing urgency for your product or service.

You can run 10-, 15-, and 30-second sequential audio ads. Consider a mix of lengths if you feel the listener would appreciate/be more engaged by shorter follow-ups, or use the same length (i.e. 30-seconds) if needed to tell the full story.

Sequential audio follows the same creative process as standard audio, but requires an additional business day due to the third-party VAST tag. The additional day allows for the audio producer to upload the final mp3 spots into the AMA tool and convert them into a VAST tag for trafficking. If the spots are client-provided, only one additional business day is needed for VAST tag creation.

Sequential audio ads are site served. Audio files must be in VAST format with a bit rate of 320kbps and a sample rate of 44.1kHz. Companion banners are 300x250 or 300x600 in size. They must be sent in JPG or GIF format with an initial size of 50kb and a polite size of 100kb with a max animation length of 15 seconds. 300x250 banners must be site-served but can be tracked with a 1x1. Flashtalking 3P click tags must be encoded in Flashtalking Campaign Manager prior to tag generation.