The Power of Adtech and What It Can Do for Advertisers

Advertising technology, also known as adtech, is revolutionizing the way advertisers connect with audiences, optimize campaigns, and deliver meaningful results. For advertisers looking to stay competitive and innovative, understanding what adtech is—and how to use it effectively—is crucial to get ahead. 

So, what are the core aspects of adtech? And what are the benefits it offers advertisers? Below, we answer both questions and more—and dive into how a platform like AdsWizz (a SiriusXM company) pushes boundaries in the audio advertising space.

What Is Adtech?

Adtech refers to the tools and software that advertisers, agencies, and publishers use to deliver, measure, and optimize advertising campaigns. This technology streamlines the entire advertising process, from ad creation to tracking performance, leveraging data analytics and automation to produce more efficient and effective results.

Whether you’re running an audio, digital, or television ad campaign, adtech enables real-time tracking and precision targeting—something that was unimaginable in the past. But it’s not just about streamlining workflows. Innovations in adtech also allow for deeper audience connections and personalized experiences.

What Are the Benefits of Using Audio Adtech?

Marketers, take note. The appetite for digital audio has skyrocketed in recent years, creating a wealth of opportunities in advertising. Digital audio has 218M listeners ages 12 and up in the US, making up 76% of the US population. This medium is increasingly becoming one that brands simply cannot afford to ignore.

Adtech provides advertisers with a host of benefits, making it an indispensable tool for modern(izing) advertising strategies. Here are some of the most impactful advantages.

Innovation in Audio Advertising

Say goodbye to cookie-cutter ads. Audio adtech tools enable advertisers to get creative with innovative formats like interactive ads, dynamic audio, or programmatic campaigns.

For example, we offer ad formats like ShakeMe ads, inviting users to take action through simple gestures—like shaking their phones—creating a more immersive experience. In a previous case study, AdsWizz teamed up with Yuh, a Swiss financial app, to produce 10 ShakeMe campaigns. The result? A listen-through rate of 92% and an interaction rate that was 60% more than average audio campaigns without ShakeMe.

This innovation isn't just flashy—it's effective. Engaging, personalized ad experiences boost brand recall and drive meaningful actions.

Brand Safety and Transparency 

Maintaining your brand’s reputation is crucial, and over 60% of advertisers and agencies cite brand safety as a significant concern. Audio adtech ensures that ads appear in suitable and secure environments, protecting brand integrity and preventing negatively influencing consumer decisions. While music and podcasts are already considered brand-safe environments, modern audio adtech takes it a step further by offering advanced controls—like precise targeting, suitability reporting, and message and context alignment. 

Identity and Data Privacy

With the rise of privacy-conscious consumers, some of whom are willing to discontinue relationships with companies, audio adtech helps brands strike the balance between personalization and respect for user privacy. Brands are relying on opted-in, first-party data and solely working with partners who do the same. Many audio adtech platforms have adapted to new privacy regulations by implementing non-invasive targeting methods and supporting cookieless solutions. 

When searching for an audio adtech solution, look for one that uses modern tools like anonymized data, clean rooms, ID solutions, and Predictive Audiences. Hint: AdsWizz offers all four. 

Audience and Content Diversity

Adtech enables advertisers to run campaigns across a broad spectrum of platforms, reaching audiences in unique and tailored ways. From traditional display ads to interactive audio experiences, adtech tools can identify the ideal space for an ad to resonate with the right audience. This flexibility is essential in an age where consumers partake in omnichannel consumption. 

Which Audio Adtech Tools Should I Use for My Campaigns? 

Audio advertising is experiencing explosive growth, and platforms like AdsWizz are pioneering innovations that make audio campaigns more engaging and effective. From podcasts to music streaming, digital audio offers unique opportunities for advertisers to reach audiences in intimate, immersive ways.

Advanced Targeting

The days of one-size-fits-all advertising have been swapped out for first-party data and contextual targeting. With advanced targeting options at your disposal, your brand can reach diverse audience segments based on mood, demographics, and even real-time criteria, such as location or weather conditions.

What do you get when you combine a targeted approach with precision? Ads that resonate deeply with the right audience at the right time, ensuring ads are heard by the people most likely to act on them, improving ROI and reducing wasted spend.

Real-Time Data Utilization

The ability to adapt ads based on real-time data is a game-changer. Programmatic technology like dynamic ad insertion (DAI) allows advertisers to insert ads into content and modify them in real time, ensuring relevance and timing. For instance, think of an East Coast-based listener who’s using a smartphone and experiencing cold weather. As they tune in to listen to a podcast episode, they’re dynamically served an ad for high-performance outdoor gear—thanks to real-time weather targeting.

Additionally, the use of historical data helps refine targeting strategies. Advertisers can analyze past campaign performance and audience responses to fine-tune future creative efforts.

Attribution Tools and Real-Time Reporting

Knowing the results of an ad campaign is crucial for evaluating success. Attribution tools track listener actions, such as website visits or app downloads, connecting them directly to your ad. And reporting doesn’t have to be saved for the very end of a campaign; real-time reporting empowers advertisers with actionable insights to refine their campaigns on the fly.  

Partner With Us to Tap Into AdsWizz and Drive Advertising Success

AdsWizz is an audio-first adtech platform that revolutionizes how brands interact with listeners. Tired of walled content gardens or omnichannel imprecision? AdsWizz is free of both. Trusted by publishers, podcasters, and advertisers of all sizes, this platform enables unparalleled audio advertising success.

The platform’s solutions offer a range of key benefits that empower advertisers to excel: 

• Enhanced efficiency: AdsWizz optimizes campaigns for maximum cost-effectiveness without compromising on quality. 

• Advanced analytics: Users can leverage detailed insights through advanced analytics and attribution, helping to prove ROI and shape future, data-driven strategies. 

• Fueling creativity: AdsWizz fuels creativity by enabling advertisers to experiment with engaging formats such as interactive ads and audio retargeting, designed to capture and hold audience attention. 

• Integration across platforms: The platform is integrated across multiple platforms, from podcasts to digital audio, offering your brand even wider reach. 

Take the Next Step in Your Audio Adtech Journey

For advertisers looking to harness the full potential of audio adtech, the opportunities are endless. Whether your focus is innovation, audience engagement, or transparency, adtech provides the tools and insights you need to revolutionize your strategy. 

Ready to see how adtech can help your campaigns soar? Discover how these tools can best work for you, let's chat.

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