Podcast Playlist: End of Year Essentials
Alexandria Caggia, Specialist, Sales Marketing Podcasts, SiriusXM MediaOct 8, 2024As we wrap up an exciting year, we’re rolling out the red carpet for fresh stories and talent making their grand debut on the SiriusXM Podcast Network. From heartfelt chats and “Get Ready With Me” sessions to sports chatter and spooky narrations, we’re ready to close out 2024 with a bang and help you plan for the year ahead. This quarter is bursting with diverse talent and genre-bending titles designed to capture the hearts (and ears) of our most leaned-in listeners this holiday season and beyond.
Access To Your Favorite Podcasters’ Favorite Podcasters
Daddy’s home at last—and she brought some new pals. The undisputed queen of talk and entertainment podcasting, Alex Cooper (Call Her Daddy) has made headlines for her undeniable influence and must-see interviews with A-listers like Keke Palmer, Post Malone, Jane Fonda, John Legend, Simone Biles, and Miley Cyrus. And now, she’s bringing her unfiltered quips to SiriusXM Media. With the Unwell Network at the helm, this new partnership offers advertisers a chance to collab with the internet’s biggest stars and access a younger, more diverse audience than ever before. Whether it’s sorority horror stories (Hot Mess with Alix Earle), navigating life as a 20-something-year-old (Pretty Lonesome with Madeline Argy), pop culture antics (In Your Dreams with Owen Thiele), or relationship advice from an Australian heartthrob (Boyfriend Material with Harry Jowsey)—we’ve got Gen Z hooked. Stay ahead of the curve with the Unwell Network slate, available now.
Empower the Next Gen of Positive Thinkers
What’s the best way to resonate with Gen Z? By partnering with someone who gets it, of course. Yara Shahidi (Black-ish, Grown-ish) is a young actress who grew up in the spotlight. Like many women in their twenties, she is still finding herself in a world that can sometimes feel like a total dumpster fire. Make way for The Optimist Project, a passion-led podcast where Yara sits down with thinkers, do-ers, and high-achievers to unpack what keeps them grounded, grateful, and growing. As a recent Harvard grad, fierce feminist advocate, and fashion icon, Yara is a powerhouse of influence and social change—the perfect ambassador for brands looking to make a lasting impression. Don’t miss out on this unique Listen Next initiative coming this November to the SiriusXM Podcast Network.
Elevate Your SOV Game with Bite-sized Content
From the mind of Sean Hayes of Will and Grace fame and the team that brought you SmartLess and Bad Dates, comes an exciting new twist on the game shows you know and love: ClueLess, launching November 18th. Geek out with Sean as he challenges listeners to outwit him in a series of puzzles, riddles and rapid-fire trivia. His co-host, Elliott Kalan (The Daily Show) will be the ultimate “game master” keeping score, enforcing rules and organizing gameplay while Sean goes head-to-head with celebrity friends. Moreover, listeners can interact and play along—submitting their own puzzles to stump Sean on future episodes. Think Will Shortz’s NPR puzzle segment, only funnier. For a limited time only, your brand can be the presenting sponsor of ClueLess. Interested? Reach out to us for more information on this exciting custom sponsorship opportunity.
Leverage an Iconic Voice in the Industry
Dateline’s satisfying their most dedicated listeners yet again with a thrilling quarterly exclusive that’ll leave them on the edge of their seats. Launching October 15th, The Man in the Black Mask follows the story of an up-and-coming horror movie director who found himself tangled in the web of reality and fantasy. But never fear, Dateline’s shining star, Keith Morrison, is warming up his golden pipes to easily deliver the nail-biting story, appealing to a large audience of high-earning women. Advertisers can stay top of mind by harnessing Keith’s soothing voice and strong reputation to create compelling ad reads.
Lean Into the Fandom
Gather ‘round sports lovers, SmartLess Media and Meadowlark have partnered with Paramount+ to create the everyman’s go-to soccer show, GoalLess. With Russel Howard (British Comedian) and Chris Wittyngham (MLS Broadcaster) hosting, the brand-new release will center around the passion, personalities, and pitch drama that make soccer a global phenomenon. Listeners will get a kick out of the hosts hilarious banter on the biggest stories from The Champions League, featuring thorough game-day analysis, plenty of laughs, and noteworthy guests. This title is ideal for advertisers looking to connect with die-hard sports fans who enjoy attending live sports events or watching games at home with family.
‘Tis the season to partner with the SiriusXM Podcast Network. Let's chat.
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