Podcast Advertising Just Keeps Getting Better for Brands

We went hard at the IAB Podcast Upfronts, bringing some of our best podcaster friends along. So, why bring the force of Conan O’Brien, Kelly Ripa, Neil deGrasse Tyson, Ashley Flowers, and DeRay McKesson to bear when we’re already sitting pretty with the #1 podcast network for weekly reach?1 Because we’re serious about podcasts. 

Here’s what differentiates SXM Media from everyone else.  

Content 

We work with the most celebrated creators and beloved hosts of our time, integrating your message with the voices that listeners know and love. Period. But it’s not just the biggest stars (which we also have, hence, the name dropping above). 

The SiriusXM Podcast Network spans every podcast genre—2,500 podcasts deep—and we’re continuing to follow the listeners and invest in the content they can’t get enough of. We’ve earned our podcast leadership position by partnering with some of the biggest networks, shows, and talent out there. 

Accessibility 

Maximum impact with one buy — this is our goal, and what we offer our advertisers. Our philosophy centers around an open ecosystem, meaning your message follows listeners wherever they are. 

Incremental Reach

Our podcast audience drives pure incremental reach. Yes, we have an extremely diverse and engaged audience-base, but that’s not all. In a recent study, looking across over 1,000 campaigns running on SXM Media, we found that brands saw a median incremental reach of 39% when a podcast placement was added on top of a streaming buy. Imagine the possibilities when you work across the entire SXM Media portfolio. 

Ad Creative

When it comes to innovative campaigns and creative that resonates—we handle everything from ideation to execution. We have the expertise from Studio Resonate, our in-house creative agency, to ensure your brand message is undisruptive and native to the podcast environment. From programmatic to custom solutions, advertisers of any size can jump into the world of podcasts, and we’ve been making some really exciting advancements with the use of AI. 

Measurement

We are leaders in podcast measurement. We have the right tools, people, and data to give our advertisers actionable campaign measurement. Everything from awareness to foot traffic, to recall—our open, agnostic ecosystem and robust list of partners means transparency, accuracy, and better insights, no matter your objective. 

360° Influence

The podcast space has become a part of pop culture, and creators’ fandoms transcend the studio. From live shows, to merchandise, to social—listeners are incredibly loyal to their favorite hosts, and want to engage with them beyond the earbuds. So, we’ve been strengthening this powerful host-fan relationship by taking our shows outside of the studio and on the road, and into additional monetization channels like video, social, and live—giving your campaigns additional elements. 

We know you love podcasts, and so do we. Our commitment is to be a healthy contributor to this blossoming industry—and help make it a place where listeners, creators, and advertisers can all thrive. And at the end of the day, no matter your objective, size, budget, we’re here to help you build a custom podcast campaign just for you. 

Ready for serious campaign results? Let’s talk.

Source

1. Edison Podcast Metrics, Q4 2022