“Figure it out as you go,” Taji Zaminasli from Media Matters Worldwide

Meet Taji Zaminasli, Co-Founder and Managing Partner of Media Matters Worldwide, an audience-first, data-driven, client-centric, and people-first full-service digital agency. She’s got over 25 years of experience in cross-channel media, with a background in strategy and analytics. Taji runs the agency with Co-Founder Josy Amann. Together, they set out to build a different kind of agency, focusing on unparalleled analytics, innovative planning, flexibility, and transparency. Their mission is to delight clients while fostering a supportive, empowering environment for employees.

Taji and Josy joined Jocelyn Hudak, Director, Content and Digital Marketing and Sophie Anderson, Associate Director, Podcast Sales Marketing for a Pass the Mic interview at Advertising Week New York. Get ready to feel inspired, and give the full interview a listen.

Focusing on people rather than perfection—we all need more of that. Take some more lessons from Taji with you from these highlights.

Nothing is perfect.

Highlight: “If you look under the hood of a lot of companies, all companies have issues and struggles, and no company is perfect (even though they might seem that way). So, don't let that sense of, ‘I've got to be perfect’ stop you. Nothing is perfect, and you kind of figure it out as you go along.” - Taji Zaminasli

You don’t have to know everything.

Highlight: “We don't always have to pretend that we know everything. It's okay if you don't know everything. It's okay to learn from other people. And it creates a sense of respect between colleagues, between clients, and a sense of trust.” - Taji Zaminasli

Allow people to forge their own path.

Highlight: “Whoever has an idea in the agency, if it's a new opportunity idea for one of our clients, or if it's, ‘Hey, I think we need a different department, we should start this,’ we're really open to people forging their own path.” - Taji Zaminasli

Are you ready to find your way and make way for others? Well, there’s even more amazing advice from powerful women waiting for you. Check out more Pass the Mic content.