3D Audio: Transforming the Future of Advertising with Immersive Sound
Jul 13, 2021There’s a reason people spend thousands of dollars on surround sound speakers. Or on state-of-the-art headphones. And it’s because certain sound capabilities can transform audio into real-life, immersive experiences.
Don’t just play your ads. Let listeners experience them. Enter: 3D Audio.
Create a Multisensory Experience with Sound
3D audio is an audio design tool that allows us to create the illusion of a three-dimensional environment around the listener by placing or moving sounds in various directions. It’s a transportive and realistic audio experience, immersing the listener into an environment created for them.
Grab Your Headphones
Join audio experts Katelyn Mueller and Tanvi Phadke from Studio Resonate as they take you on a sonic journey into the magic of 3D audio. To get the full effect, grab your best pair of headphones.
Immerse Listeners in Sound
Listen to these immersive soundscapes.
3D Audio Isn’t Just a Nice-to-Have
We’re in a content boom. The Internet is capturing us. Streaming is captivating us. The competition is tougher than ever. Today, brands are spending millions of dollars and thousands of hours to attract consumers whose average attention span is less than six seconds. Creating ad experiences with 3D audio breaks through the noise. It elevates your message in several ways: harnessing the listener's imagination, targeting their emotions, and serving as a visual cue to paint their own sonic pictures.
Ads with 3D audio are proven to improve ad recall, boost brand perception, and drive purchase intent.
Take Your Brand Message to the Next Level
What if your target audience could do more than hear your ad—what if they could experience your brand’s message? That’s the power of 3D audio. Using three-dimensional sound brings brands to life in the audio advertising space, redefining the ways they connect with listeners.
Hear the Possibilities
Take a deep dive into immersive audio, including best practices and more examples, with our 3D Audio Creative Guide from Studio Resonate.
Ready to take your brand to the third dimension and beyond? Let’s talk 3D audio.
Related Insights
- Digital Audio
The Pandora Playback for Advertisers
Dec 20, 2024 - Digital Audio
Reach More Listeners Than Any Other Platform With Digital Audio
Dec 20, 2024 - Events
Expert Advice: Boosting Your CTV Campaigns with Audio
Dec 19, 2024 - DE&I
“Be courageous,” Luana Bumachar with Solo Brands
Dec 18, 2024