Your audio measurement playbook

Could your ad be heard? Audibility tells you whether or not your audio ad had the opportunity to be heard.

Could your ad be viewed? Viewability tells you whether or not your display or video ad had the opportunity to be seen.

Was your ad served to a human? Fraud/IVT monitoring confirms that your ads played to actual humans and you haven’t paid for bots to see and/or listen to your ads.

Did your ad reach its intended audience? Audience verification measures demographic makeup of the audience who received your ad.

Did your ad play in a brand-safe environment? Brand suitability is determining what environments are appropriate for your brand as defined by your standards. Your brand suitability profile will likely look different than other brand’s.

• Creative testing: Is your ad creative hitting the right note with consumers? Creative testing involves A/B testing ad creative to see which ad resonates best with your target audience.
• Brand lift study: How does your target audience feel about my brand after hearing my ads? Brand lift studies measure campaign effectiveness through the lens of consumer perception.

• Location analytics: Did my campaign increase foot traffic to by store locations? Location analytics tells you how well digital advertising drove real-world action by measuring traffic to physical locations.

• Sales lift: Did your campaign increase sales? Sales lift studies measure the impact of your campaign on product /service sales.
• Attribution study: What actions did your target audience take after hearing my ads? Attribution tells you what happened after an audience was exposed to your campaign.